Author Archives: Marketing Advisory Team

Top 10 Marketing Mistakes to Watch out for

Posted on October 25, 2011 by Marketing Advisory Team
Top 10 Marketing Mistakes to Watch out for

Love it or dread it.  Right brain or left.  Waste of money or revenue generator.  Marketing is always in question. Should we do it?  Why isn’t it working? How much should we spend?  Can we even afford it?  Why do others do it so much better? The answers are actually quite simple. Unfortunately, too many people get easily confused over the real objective of marketing. Marketing should only be about clearly telling specifically targeted buyers what you have to offer to them and why they should spend their money to buy it.  What makes this tough is that people get … Read more

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Tips to Creating a Healthy Relationship between Sales and Marketing

Posted on October 21, 2011 by Marketing Advisory Team
Tips to Creating a Healthy Relationship between Sales and Marketing

One of the many challenges that a business can face is the friction between the Sales and the Marketing departments. Though these two generally work towards increasing the revenue of the company, oftentimes, they are at odds with one another. These internal problems can be detrimental to the company, and result in wasted revenue and time. However, there are a number of ways to help the Sales and Marketing departments get along. The following are a few examples of how to foster a healthy relationship between the two departments: Manage an unlimited number of contacts for FREE using Apptivo’s Customers … Read more

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The Big Marketing Duh- it’s all about sales

Posted on October 18, 2011 by Marketing Advisory Team
The Big Marketing Duh- it’s all about sales

If you had a surefire way to increase qualified leads and help sales close more business, why wouldn’t you do it?  What if it was an easy, proven way that doesn’t always require you to acquire and learn new software, blog/tweet/or otherwise use social media or even be numbed by analytics.  I bet I could sell you this painless marketing remedy for a good chunk of change.  But I won’t.  I’ll tell you right here for no more than your continued attention. In recently working with Aberdeen Group on a landmark survey and analysis of 455 marketer’s issues and priorities, … Read more

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“Marketing can be a Waste of Time and Money”

Posted on October 11, 2011 by Marketing Advisory Team
“Marketing can be a Waste of Time and Money”

As much as it pains me as a professional marketer, I have to agree with that statement when many small businesses tell me that.  For them, they are so consumed with operations that they have only be able to do random, sporadic and amateurish marketing.  No wonder they aren’t getting much from those efforts! However, everyone knows instinctively that marketing is needed to help bring awareness to your business and thereafter, it helps you turn leads into sales.  This is most definitely easier said than done. Most business owners are totally confused and frustrated trying to figure out how and … Read more

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Marketing Promotional Tips for All

Posted on October 4, 2011 by Marketing Advisory Team
Marketing Promotional Tips for All

Economy Priced Premiums “People still need to recognize, advertise and celebrate”, observed Bruce Felber of Felber & Felber Marketing and a Board Member for PPAI.  However, more than ever before, marketers now strive to optimize the return on investment for all promotional items purchased and used. Therefore, we offer tips for better premium purchases: Track Sales Leads for FREE using Apptivo’s Leads App Plan longer, save more. Per unit costs are significantly lower with volume purchases so rather than buy fewer items now to save a some money in the short term, consider buying more for a future promotion as … Read more

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Getting Your Virtual Assistant Business Started

Posted on July 18, 2011 by Marketing Advisory Team
Getting Your Virtual Assistant Business Started

The business world operates far differently today than it did only twenty years ago. In fact, this new business world has created an enormous need for virtual assistants and the growth opportunities are many. Today’s virtual assistant is the modern version of an administrative assistant. Most good virtual assistants have the same skill set as an administrative assistant but with added technical skills including graphic design, website design, search engine optimization, etc. Manage an unlimited number of contacts for FREE using Apptivo’s Customers App If you’re trying to break into the virtual assistant market, you can begin by networking with … Read more

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Tips for Contractors Entering New Geographic Areas

Posted on July 14, 2011 by Marketing Advisory Team
Tips for Contractors Entering New Geographic Areas

These can be tough times for contractors, and while generally they like to stay within their comfort zone, in this economy it’s common for contractors to expand into new geographic areas. Risks increase when you cross state lines or go to work in new jurisdictions. There are a number of factors you should consider before you move into a new geographic area. If you are a contractor considering entering a new geographic area, you may find these tips very helpful. If you are entering a new geographic area, you should recognize that laborers and/or craftsmen in this new area or … Read more

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Track your Social Media efforts with Google URL Builder

Posted on June 24, 2011 by Marketing Advisory Team
Track your Social Media efforts with Google URL Builder

Ever wished you could track where your incoming traffic is coming from to your website? Are they coming from Facebook, Twitter, LinkedIn, who knows? Well Google URL Builder has all your answers! Google URL Builder is here to help you better understand your ROI by differentiating traffic from the same source but separate efforts. It allows you to track and analyze the data, making sure your marketing efforts are paying off. URL Builder is meant to help you tag traffic coming from social media, newsletters, banners, and any other incoming traffic. It works with Google Analytics to give you further … Read more

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12 Questions to Ask Before Requesting a Guest Blogger

Posted on June 17, 2011 by Marketing Advisory Team
12 Questions to Ask Before Requesting a Guest Blogger

Source Upon becoming our guest blogger, Ken Shimizu of Storm-Partners.com shared his “Article Contribution Check List” with us, to help structure a guideline before taking on a guest blogger. You should consider the following points: Length of Content – Is there a specific requirement for the length of the article? Due Date – When should the article be submitted by? Publishing Rights – Author keeps the publishing rights or exclusive to your site only? Editorial Rights – Author reserves the editorial rights or you wish to edit the article where you see need be? Promotion – Are hyperlinks directed to authors site allowed … Read more

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5 Steps to a Profitable New Career in Direct Marketing Design

Posted on June 17, 2011 by Marketing Advisory Team
5 Steps to a Profitable New Career in Direct Marketing Design

Source If you want to pursue a career in direct marketing design these action steps are perfect to get you started. 1. Stop Tossing Out Your Junk Mail You want to learn about the marketing materials you’d be designing. Keep all the sales letters you receive in your e-mail. Sort the letters and mailers into categories so you can easily look at the information you’ve collected. As yourself What grabs your attention and makes you open the mail? What grabs you to examine the promotion? What colors seem to draw you in? Is the order form easy to fill in? … Read more

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