Love it or dread it. Right brain or left. Waste of money or revenue generator. Marketing is always in question. Should we do it? Why isn’t it working? How much should we spend? Can we even afford it? Why do others do it so much better? The answers are actually quite simple. Unfortunately, too many people get easily confused over … Continue reading
TitleMarketing Advisory Team | Posts By: Marketing Advisory Team
Tips to Creating a Healthy Relationship between Sales and Marketing
One of the many challenges that a business can face is the friction between the Sales and the Marketing departments. Though these two generally work towards increasing the revenue of the company, oftentimes, they are at odds with one another. These internal problems can be detrimental to the company, and result in wasted revenue and time. However, there are a … Continue reading
The Big Marketing Duh- it’s all about sales
If you had a surefire way to increase qualified leads and help sales close more business, why wouldn’t you do it? What if it was an easy, proven way that doesn’t always require you to acquire and learn new software, blog/tweet/or otherwise use social media or even be numbed by analytics. I bet I could sell you this painless marketing … Continue reading
“Marketing can be a Waste of Time and Money”
As much as it pains me as a professional marketer, I have to agree with that statement when many small businesses tell me that. For them, they are so consumed with operations that they have only be able to do random, sporadic and amateurish marketing. No wonder they aren’t getting much from those efforts! However, everyone knows instinctively that marketing … Continue reading
Marketing Promotional Tips for All
Economy Priced Premiums “People still need to recognize, advertise and celebrate”, observed Bruce Felber of Felber & Felber Marketing and a Board Member for PPAI. However, more than ever before, marketers now strive to optimize the return on investment for all promotional items purchased and used. Therefore, we offer tips for better premium purchases: Track Sales Leads for FREE using … Continue reading
Getting Your Virtual Assistant Business Started
The business world operates far differently today than it did only twenty years ago. In fact, this new business world has created an enormous need for virtual assistants and the growth opportunities are many. Today’s virtual assistant is the modern version of an administrative assistant. Most good virtual assistants have the same skill set as an administrative assistant but with … Continue reading
Tips for Contractors Entering New Geographic Areas
These can be tough times for contractors, and while generally they like to stay within their comfort zone, in this economy it’s common for contractors to expand into new geographic areas. Risks increase when you cross state lines or go to work in new jurisdictions. There are a number of factors you should consider before you move into a new … Continue reading
Track your Social Media efforts with Google URL Builder
Ever wished you could track where your incoming traffic is coming from to your website? Are they coming from Facebook, Twitter, LinkedIn, who knows? Well Google URL Builder has all your answers! Google URL Builder is here to help you better understand your Social Media ROI by differentiating traffic from the same source but separate efforts. It allows you to … Continue reading
12 Questions to Ask Before Requesting a Guest Blogger
Source Upon becoming our guest blogger, Ken Shimizu of Storm-Partners.com shared his “Article Contribution Check List” with us, to help structure a guideline before taking on a guest blogger. You should consider the following points: Length of Content – Is there a specific requirement for the length of the article? Due Date – When should the article be submitted by? Publishing Rights – … Continue reading
5 Steps to a Profitable New Career in Direct Marketing Design
Source If you want to pursue a career in direct marketing design these action steps are perfect to get you started. 1. Stop Tossing Out Your Junk Mail You want to learn about the marketing materials you’d be designing. Keep all the sales letters you receive in your e-mail. Sort the letters and mailers into categories so you can easily … Continue reading
