Its New Year, Planning To Grow Your Email Subscribers

Posted by Maya Pillai

It goes without saying that the email marketing is a high impact and affordable marketing tool to get the message across to the current customers as well as the potential ones. However, the reality is that email databases need to be update frequently else it will naturally degrade approximately by 22.5% every year. This could be due to various reasons … Continue reading


What Is Cat Herding And Why Is It A Valuable Skill

Posted by Maya Pillai

The phrase cat herding or herding cats was use by the columnist David Brook to describe Doug Lemov, Managing Director of Teach Like a Champion. In his column in NY Times, Brooks writes, “ Lemov is talking about the skill of ‘herding cats.’ The master of cat herding senses when attention is about to wander, knows how fast to move … Continue reading


Tips To Keep In Mind While Choosing The Payment Platforms

Posted by Maya Pillai

The way you do business has changed in the recent times. The world is indeed becoming a small global village where the consumers can buy products and services with just a few mouse clicks. Along with it has come the era of the cashless economy with more and more world economies adopting the plastic money and transitioning to e-payments. As … Continue reading


Video Marketing Strategies To Convert The Viewers Into Customers

Posted by Maya Pillai

Video Marketing is fast catching up as a medium to reach out to the audience. Visually appealing videos give the customers an overview of a product or service in less than thirty seconds without overwhelming them with the textual content. There are so many tools to create appealing videos that the small enterprises can shoot their own videos using their … Continue reading


Top 3 Lessons Every Business Owner Should Know to Face The Present Day Market Challenges

Posted by Maya Pillai

There are a few things every business owner should understand to face the challenges of the current day market situations. Following are the pointers that every small business entrepreneurs should consider if they want to move their business to the next higher level. Training Is An Ongoing Process Every business should integrate a continuous learning plan in its process. It … Continue reading


3 Tips to Boost Post-Holiday Sales

Posted by Maya Pillai

With Christmas and New Year around the corner, most of the small businesses would have been well prepared to meet the holiday rush. However, there is going to be slow period after the holiday rush. You need to be aggressive if you want to boost your post-holiday sales. Business analysts opine that usually January retail sales are down as the … Continue reading


Exit Planning: Mistakes You Should Avoid

Posted by Maya Pillai

Are you planning to exit your business? But do you have a strategy in place to sell your business to the highest bidder or hand over your business legacy to your family. Many entrepreneurs fail to put in place an exit plan and this is a huge mistake they make. You need to have an exit plan in place as … Continue reading


Close Your Small Business’s Books Effectively Before The Year Ends

Posted by Maya Pillai

With Halloween and the Thanksgiving Day behind us the last few weeks of every year simply zooms by. The last few weeks of the year is usually spent on planning for the next year. However, ensure that you find time to go through the current year’s books and close it effectively and efficiently. One of the task that is of … Continue reading


Top 5 Strategies Every Sales Team Needs To Move Every Sale Forward

Posted by Maya Pillai

One of the things that is at the top of the mind of the sales personnel at every sale vertical is the sales strategy. However, remember that there is no cut and dry sales strategy or off-the-shelf techniques that can be applied to every sales firm or even for every sale representative with the same organization. A well-defined sales strategy … Continue reading


Small Business Owners It’s Time To Start Planning For 2018

Posted by Maya Pillai

With hardly a month to welcome the New year, its time businesses start planning for 2018. The businesses have to be financially prepared for the coming year by putting in place the various business strategies. Following are a few tips that will keep the business-up and running in the long way. 8 Tips to Bring in The New Year Revisit … Continue reading