If you feel that you have the chops to become a small business entrepreneur, and you are not interested in starting an enterprise from the scratch, then buying an existing business is the best alternative decision you would be making. Buying an existing business is lot cheaper in terms of both time as well as money. It also involves less … Continue reading
TitleMaya Pillai | Posts By: Maya Pillai
5 Ways B2C Marketers Can Use CRM Software
If a marketer has a good knowledge about his target customers, he would be able to strategize his marketing campaigns in such a manner that the outcome is a successful one. He will be able to invoke the interests of the existing customers, so they make new purchases, re-engage the dormant and returning customers and also attract new ones. In … Continue reading
Small Business Marketing Ideas To Use Without Punching A Hole In Pocket
Many a times a small business are cash-strapped and operate on shoestring budgets. So, a SMB owner set aside only a small amount for marketing and advertising campaigns. The current day marketplace is so competitive, that if a small business needs to create a niche for itself its mandatory that it needs to be in constant touch with the existing … Continue reading
How To Build Your Brand Through Customer Delight Model
A secret weapon that a growing small business belonging to any industry type should consider using to compete with any market scenario is the customer service and support. If a brand wants to grow in leaps and bounds, then it has to focus on customer support, offer value beyond their product and treat customer service and support as their Unique … Continue reading
Entrepreneurial Lessons That Every Small Business Owners Should Know
The road to success of any entrepreneur is never an easy one. The path to financial success is always long, slow and painful and never a cakewalk. However, as a small business owner becomes a success, there are a few things that he has to keep in mind to build a long-term, healthy and sustainable business. If he has already … Continue reading
Search Fund Model Of Investment What You Need to Know
Starting a small business from scratch is time-consuming and risky, so why not buy a business that has some economic value, the one that someone has steered through the perilous formative years. This is the logic behind the search fund, a fast track to CEO limelight. The idea behind a search fund is to provide a channel for young enterprising … Continue reading
Small Business Saturday, Is Your Business Prepared?
It’s an era of global markets and capitalism. But even if the small businesses offer superior products and services, there is a possibility that many small businesses do not succeed. Seven years ago, American Express (AmEx)introduced the concept of Small Business Saturday, the first Saturday after the Thanksgiving Day. It encouraged all its card holders to shop with the small … Continue reading
6 Tips To Prepare Your Business For Black Friday
Festival seasons are around the corner. Is your business all prepared to capitalize on this opportunity and have better Black Friday? If not, we will walk you through a few best steps to drive sales on this Black Friday. Here we go. Plan Ahead There are many shoppers who start their shopping towards the mid of September or early October. … Continue reading
The New US Immigration Law Is Wooing Foreign Entrepreneurs
America is the land of dreams where many entrepreneurs of foreign origin are educated at some of the most prestigious universities. However, those who go there in student visa are unable to stay there if they are not employed by the American companies or if they lose visa lotteries or are unable to sponsor themselves through the current existing investor … Continue reading
How To Choose An Influencer To Reach Out To The Customers
” True influence drives action, not just awareness. “ Social media platforms such as Facebook, Twitter, Snapchat and so on act as one big megaphone for the customers to voice their opinions regarding a particular brand. These platforms have altered the equation of power between the customers and brands. The reason is people are swayed by the peer recommendations and … Continue reading
