Though a relatively recent product, Snapchat has captured the public’s imagination. As it is rising in popularity and free to use, small businesses can leverage its power and wide reach in their sales and marketing efforts.
Some notable Snapchat statistics
- There are 100 million monthly active users
- 70% of Snapchat users are female
- Over 400 million snaps are sent every day
- Over 12% of Snapchat snaps are shared with multiple recipients
- Over 71% of Snapchat users are below 25 years of age
We look at how small businesses can leverage Snapchat.
Deliver marketing message as per audience in minimum time
Snapchat has a time limit for how long photos and videos can be seen before they self destruct. Marketers have to make every second count and make an impression before the time runs out. It is important to know your audience’s demographic so that the right message in the right language can be delivered to the right people.
Compete with the biggies
No major investment is required to use Snapchat. Hence both large and small businesses compete in a level playing field.
The time advantage
People are busy and do not have the time and patience to hear out a lengthy sales pitch. Snapchat is the perfect solution as it takes hardly any time to view it.
It’s still a special league
Not many companies are using Snapchat. It’s the right time for small businesses to adapt and implement this novel technology. This will differentiate them from the rest of the competition and get noticed by potential customers.
Leverage the latest features of Snapchat
Small businesses can build interesting and impactful stories by linking multiple apps, chat and display breaking news.
Be different by offering different
Snapchat can be used to show users things regarding the small business that they normally don’t see on other social networks or in most marketing campaigns. This will engage existing users for longer time periods and attract other users.
Provide real time response to customer issues
Dispatching a text, photo or short video to explain features, answer questions and resolve problems faced by customers in real time, is a great and proactive way to build brand trust and loyalty. Snapchat technology makes customer service fast and more effective. The valuable time of both the small business and customers is saved leading to a win-win situation.
Very little effort, time and other resources go into creating a Snapchat advertisement. Small businesses which have inherently limited resources stand to benefit immensely by this technology.
Small businesses can also showcase new products and send out exclusive promotions via Snapchat. Keeping in mind the existing demographics for Snapchat, suitable marketing content can be developed and delivered.