Posted by

When you plan to start a small business, its goes without saying that you need to know how to resolve any problem that comes along with it. Each problem is unique but the techniques need not have to be reinvented each time. Instead you can chart out a methodical approach and a well-thought out plan to solve the business problems. … Read more


Posted by

It goes without saying that the email marketing is a high impact and affordable marketing tool to get the message across to the current customers as well as the potential ones. However, the reality is that email databases need to be update frequently else it will naturally degrade approximately by 22.5% every year. This could be due to various reasons … Read more


Posted by

The phrase cat herding or herding cats was use by the columnist David Brook to describe Doug Lemov, Managing Director of Teach Like a Champion. In his column in NY Times, Brooks writes, “ Lemov is talking about the skill of ‘herding cats.’ The master of cat herding senses when attention is about to wander, knows how fast to move … Read more


Posted by

The way you do business has changed in the recent times. The world is indeed becoming a small global village where the consumers can buy products and services with just a few mouse clicks. Along with it has come the era of the cashless economy with more and more world economies adopting the plastic money and transitioning to e-payments. As … Read more


Posted by

Video Marketing is fast catching up as a medium to reach out to the audience. Visually appealing videos give the customers an overview of a product or service in less than thirty seconds without overwhelming them with the textual content. There are so many tools to create appealing videos that the small enterprises can shoot their own videos using their … Read more


Posted by

There are a few things every business owner should understand to face the challenges of the current day market situations. Following are the pointers that every small business entrepreneurs should consider if they want to move their business to the next higher level. Training Is An Ongoing Process Every business should integrate a continuous learning plan in its process. It … Read more


Posted by

With Christmas and New Year around the corner, most of the small businesses would have been well prepared to meet the holiday rush. However, there is going to be slow period after the holiday rush. You need to be aggressive if you want to boost your post-holiday sales. Business analysts opine that usually January retail sales are down as the … Read more


Posted by

Are you planning to exit your business? But do you have a strategy in place to sell your business to the highest bidder or hand over your business legacy to your family. Many entrepreneurs fail to put in place an exit plan and this is a huge mistake they make. You need to have an exit plan in place as … Read more


Posted by

With Halloween and the Thanksgiving Day behind us the last few weeks of every year simply zooms by. The last few weeks of the year is usually spent on planning for the next year. However, ensure that you find time to go through the current year’s books and close it effectively and efficiently. One of the task that is of … Read more


Posted by

One of the things that is at the top of the mind of the sales personnel at every sale vertical is the sales strategy. However, remember that there is no cut and dry sales strategy or off-the-shelf techniques that can be applied to every sales firm or even for every sale representative with the same organization. A well-defined sales strategy … Read more