How Small Businesses Can Ride Out Tough Economic Times

Posted on 6:10 pm, May 27, 2015 by

It is natural for the economy to have ups and downs. While there are relatively fewer problems during good times, small business owners should be prepared for the bad times. We look at ways how small businesses can weather tough economic conditions. Concentrate on existing customers – It is always easier to get more or different business from existing customers … Read more

How small businesses can cut cost

Posted on 7:00 pm, May 18, 2015 by

Small businesses are usually hard pressed for money. Cash is required not only to meet the daily expenses, but also to ride out tough economic times and compete with larger players. Money saved is money earned. We look at ways how small businesses can save money. Maintain an expenses journal – Don’t try to remember financial transactions in your mind. … Read more

Spread Word of Mouth Marketing

Posted on 6:29 pm, May 11, 2015 by

Small businesses do not have the enormous marketing resources of large businesses. Then how will they compete effectively in the market? The answer is word of mouth marketing, a potent tool for attracting new customers. We look at ways to get word of mouth publicity. Goal setting – Set concrete and tangible goals for word of mouth. Vague goals should … Read more

Instagram for Small Businesses

Posted on 5:52 pm, May 1, 2015 by

Instagram is emerging as the social media platform for small businesses. Enterprises are having a dramatic reduction in connecting with their followers on Facebook, a mainstay for small businesses till recently. It is wise not to rely on Facebook alone and have other quality options. Instagram is a social media platform where users can share images with other followers. Currently … Read more

How Small Businesses Can Use Snapchat

Posted on 9:50 pm, April 17, 2015 by

Though a relatively recent product, Snapchat has captured the public’s imagination. As it is rising in popularity and free to use, small businesses can leverage its power and wide reach in their sales and marketing efforts. Some notable Snapchat statistics There are 100 million monthly active users 70% of Snapchat users are female Over 400 million snaps are sent every … Read more

The importance of Dropbox for small businesses

Posted on 9:11 pm, April 9, 2015 by

In the contemporary scenario technology keeps evolving and changing. It is imperative that all businesses, especially small businesses, keep abreast of the latest technological developments. In recent times, Dropbox has emerged as a highly powerful, popular and useful software product. We look at the benefits of Dropbox for small businesses. Do More Dropbox boosts productivity. Team members are able to … Read more

Why small businesses need a CRM (Customer Relationship Management) solution

Posted on 5:24 am, April 6, 2015 by

Apptivo CRM

CRM (Customer Relationship Management) is no longer an unknown term today. Many business organizations have leveraged this technology in order to generate more profits and revenue. It is a myth that small businesses cannot afford CRM. Thanks to the cloud technology, almost every major CRM solution is available as SaaS (Software as a Service). Small businesses do not have to … Read more

Why small businesses should adopt Twitter as a marketing tool

Posted on 10:01 pm, April 2, 2015 by

Established as well as new small business owners are familiar with the terms “Twitter” and “Tweets”. It’s a social networking and micro- blogging tool which allows its users to send as well as read 140 character text messages, known as tweets. Twitter statistics report that close to 200 million people log into Twitter daily and around 400 million tweets are … Read more

Stress management tips for small business owners

Posted on 5:04 am, April 2, 2015 by

Stress Management

No one is immune to stress, especially small business owners. The latter wear many hats ranging from receptionist, marketer, salesperson, administrator, accountant and more. They are usually on a tight budget, overworked and have to meet tight deadlines. In short, they are usually under considerable stress. Stress can negatively impact both health and productivity; hence, the need to tackle it … Read more

How to make small businesses stand out from the competition

Posted on 2:25 pm, March 11, 2015 by

There are a huge number of small businesses across the globe. Small businesses consistently face the challenge of how to be different from the existing competition. If small businesses are doing the same as others, why would customers prefer it over the rest? In short, small businesses need to be both better and different from other small businesses. We look … Read more