Effective email marketing strategies for small businesses

Posted on 12:03 pm, February 17, 2015 by


Email marketing existed even before social media came of age. This is one of the most cost effective channels of communication that the small business owners used earlier and which is still in vogue to keep in touch with their potential market and current customers. Therefore, small business owners should consider including email strategy into their marketing plans and reach … Read more

How to retain your best employees

Posted on 11:50 am, February 3, 2015 by

Best Employee

Your employees are both the face and engine of your business. Retaining good employees is critical to any organization’s success. We look at ways to retain the best employees. Recognize and appreciate accomplishments – Take the necessary time and effort to recognize and appreciate good work. It doesn’t cost much and raises the morale of the employees. Employees tend to … Read more

Advantages of going paperless for small businesses

Posted on 11:35 am, January 19, 2015 by


Generally small businesses have to struggle harder for financial success and growth as compared to the larger players. Going paperless is an effective and useful strategy to help small businesses compete in the marketplace today. We look at some of the advantages of going paperless. Saving Space Real estate is costly today especially in large cities. Substituting electronic documentation for … Read more

Small Business Events 2015

Posted on 3:33 pm, January 5, 2015 by

Small Business Events

With the New Year around the corner, you as an entrepreneur would have already made your resolutions, strategies and other relevant plans to take your business to the next level. There are many who would be planning to venture into business and those who would like to diversify their business. There are many small business events that give an insight … Read more

Top 5 Digital Marketing Trends to watch out for in 2015

Posted on 12:11 pm, December 15, 2014 by

Digital Marketing

In a couple of weeks’ time 2014 will draw to a close. Startups and established businesses would be burning the midnight oil to figure out various marketing and advertising strategies for next year. Though the basics of marketing has not changed much, the landscape of marketing has changed drastically. It’s an era of digital marketing. Therefore digital marketing has to … Read more

Advantages of partnering with other businesses today

Posted on 1:30 pm, November 13, 2014 by


Today the business environment is very competitive. Organizations need considerable financial strength and constant innovation to both survive and thrive. It may be a wise move for firms to partner with other businesses to stay competitive and boost business prospects. We look at the benefits of doing the same. Increased strength and credibility – When companies partner with other successful … Read more

Tips on Business Etiquette

Posted on 2:24 pm, November 11, 2014 by


Today, business is more than just generating more revenue and profits.  It is also about establishing and nurturing goodwill and relationships. We look at what business etiquette to follow in the workplace. Get up on your feet – Don’t follow the laidback attitude by remaining seated when being introduced to somebody new. You need to show at least the basic … Read more

How to choose the right employees for your business

Posted on 11:08 am, November 3, 2014 by


Hiring employees is both a science and an art. Having the right employees is crucial to the success of your business. The wrong choice of employees can adversely affect the morale and financial prospects of any business. We look at ways to select candidates who fit the needs of businesses currently as well as in the future. Make a list … Read more

Factors to consider before turning your hobby into a business in the coming year

Posted on 5:12 pm, October 30, 2014 by


Hobbies are a great way to unwind and relax. People derive a lot of satisfaction and enjoyment by indulging in their hobbies. It is a good idea to make your hobby into your business. This way you will be doing something you enjoy and are passionate about while also making money and fulfill your business goals. However, running a business … Read more

How to motivate your employees in the contemporary business scenario

Posted on 3:16 pm, October 24, 2014 by

Motivate Employee

Employees are the engines that drive various businesses. They are also the public face of companies. Their levels of individual happiness and work productivity have a direct and significant impact on business image, revenues and profits. We look at ways to keep your employees motivated as well as in good spirits. Be up-to-date -The modern business environment is constantly changing … Read more