Instagram for Small Businesses

Posted on 5:52 pm, May 1, 2015 by

Instagram is emerging as the social media platform for small businesses. Enterprises are having a dramatic reduction in connecting with their followers on Facebook, a mainstay for small businesses till recently. It is wise not to rely on Facebook alone and have other quality options. Instagram is a social media platform where users can share images with other followers. Currently … Read more


How Small Businesses Can Use Snapchat

Posted on 9:50 pm, April 17, 2015 by

Though a relatively recent product, Snapchat has captured the public’s imagination. As it is rising in popularity and free to use, small businesses can leverage its power and wide reach in their sales and marketing efforts. Some notable Snapchat statistics There are 100 million monthly active users 70% of Snapchat users are female Over 400 million snaps are sent every … Read more


The importance of Dropbox for small businesses

Posted on 9:11 pm, April 9, 2015 by

In the contemporary scenario technology keeps evolving and changing. It is imperative that all businesses, especially small businesses, keep abreast of the latest technological developments. In recent times, Dropbox has emerged as a highly powerful, popular and useful software product. We look at the benefits of Dropbox for small businesses. Do More Dropbox boosts productivity. Team members are able to … Read more


Why small businesses need a CRM (Customer Relationship Management) solution

Posted on 5:24 am, April 6, 2015 by

Apptivo CRM

CRM (Customer Relationship Management) is no longer an unknown term today. Many business organizations have leveraged this technology in order to generate more profits and revenue. It is a myth that small businesses cannot afford CRM. Thanks to the cloud technology, almost every major CRM solution is available as SaaS (Software as a Service). Small businesses do not have to … Read more


Why small businesses should adopt Twitter as a marketing tool

Posted on 10:01 pm, April 2, 2015 by

Established as well as new small business owners are familiar with the terms “Twitter” and “Tweets”. It’s a social networking and micro- blogging tool which allows its users to send as well as read 140 character text messages, known as tweets. Twitter statistics report that close to 200 million people log into Twitter daily and around 400 million tweets are … Read more


Stress management tips for small business owners

Posted on 5:04 am, April 2, 2015 by

Stress Management

No one is immune to stress, especially small business owners. The latter wear many hats ranging from receptionist, marketer, salesperson, administrator, accountant and more. They are usually on a tight budget, overworked and have to meet tight deadlines. In short, they are usually under considerable stress. Stress can negatively impact both health and productivity; hence, the need to tackle it … Read more


How to make small businesses stand out from the competition

Posted on 2:25 pm, March 11, 2015 by

There are a huge number of small businesses across the globe. Small businesses consistently face the challenge of how to be different from the existing competition. If small businesses are doing the same as others, why would customers prefer it over the rest? In short, small businesses need to be both better and different from other small businesses. We look … Read more


Effective social media marketing strategies for small businesses

Posted on 11:18 am, February 27, 2015 by

Social Media

Social media is a widely used marketing tool currently and small businesses are no exception. Today, millions of people and potential customers are using social media on a daily basis. Facebook has become a verb pretty much the same way Google became a verb earlier. Spending a few hours on social media has become the norm and not the exception. … Read more


Effective email marketing strategies for small businesses

Posted on 12:03 pm, February 17, 2015 by

Email_Marketing

Email marketing existed even before social media came of age. This is one of the most cost effective channels of communication that the small business owners used earlier and which is still in vogue to keep in touch with their potential market and current customers. Therefore, small business owners should consider including email strategy into their marketing plans and reach … Read more


How to retain your best employees

Posted on 11:50 am, February 3, 2015 by

Best Employee

Your employees are both the face and engine of your business. Retaining good employees is critical to any organization’s success. We look at ways to retain the best employees. Recognize and appreciate accomplishments – Take the necessary time and effort to recognize and appreciate good work. It doesn’t cost much and raises the morale of the employees. Employees tend to … Read more