Crowdsourcing for Small Businesses

Posted on 8:55 pm, July 10, 2015 by

Crowdsourcing is the concept of connecting many potential contributors with a particular project. Small businesses leverage crowdsourcing to survive and even thrive in the competitive market. So if you are a small business owner you can start using this strategy right away. Many small business owners make the mistake of thinking they have to do everything in their business on … Read more

How small businesses can make use of LinkedIn

Posted on 7:27 pm, June 16, 2015 by

Though there are several social media networks present on the Internet, LinkedIn is the most popular among businesses and professionals. It is a widespread misconception that LinkedIn is suitable only for big businesses. Small businesses can greatly benefit from the host of useful features that LinkedIn offers. The professional networking platform offers useful features for networking as well as finding … Read more

Are you using social media correctly?

Posted on 10:18 pm, June 5, 2015 by

Nearly everyone is on some kind of social media platform nowadays. Small businesses are increasingly leveraging social media as a potent marketing tool. We look at whether you are using social media correctly. You don’t update regularly – A social media account which is neglected and sparsely populated sends a wrong message to current and potential customers. It is recommended … Read more

How Small Businesses Can Ride Out Tough Economic Times

Posted on 6:10 pm, May 27, 2015 by

It is natural for the economy to have ups and downs. While there are relatively fewer problems during good times, small business owners should be prepared for the bad times. We look at ways how small businesses can weather tough economic conditions. Concentrate on existing customers – It is always easier to get more or different business from existing customers … Read more

How small businesses can cut cost

Posted on 7:00 pm, May 18, 2015 by

Small businesses are usually hard pressed for money. Cash is required not only to meet the daily expenses, but also to ride out tough economic times and compete with larger players. Money saved is money earned. We look at ways how small businesses can save money. Maintain an expenses journal – Don’t try to remember financial transactions in your mind. … Read more

Spread Word of Mouth Marketing

Posted on 6:29 pm, May 11, 2015 by

Small businesses do not have the enormous marketing resources of large businesses. Then how will they compete effectively in the market? The answer is word of mouth marketing, a potent tool for attracting new customers. We look at ways to get word of mouth publicity. Goal setting – Set concrete and tangible goals for word of mouth. Vague goals should … Read more

Instagram for Small Businesses

Posted on 5:52 pm, May 1, 2015 by

Instagram is emerging as the social media platform for small businesses. Enterprises are having a dramatic reduction in connecting with their followers on Facebook, a mainstay for small businesses till recently. It is wise not to rely on Facebook alone and have other quality options. Instagram is a social media platform where users can share images with other followers. Currently … Read more

How Small Businesses Can Use Snapchat

Posted on 9:50 pm, April 17, 2015 by

Though a relatively recent product, Snapchat has captured the public’s imagination. As it is rising in popularity and free to use, small businesses can leverage its power and wide reach in their sales and marketing efforts. Some notable Snapchat statistics There are 100 million monthly active users 70% of Snapchat users are female Over 400 million snaps are sent every … Read more

The importance of Dropbox for small businesses

Posted on 9:11 pm, April 9, 2015 by

In the contemporary scenario technology keeps evolving and changing. It is imperative that all businesses, especially small businesses, keep abreast of the latest technological developments. In recent times, Dropbox has emerged as a highly powerful, popular and useful software product. We look at the benefits of Dropbox for small businesses. Do More Dropbox boosts productivity. Team members are able to … Read more

Why small businesses need a CRM (Customer Relationship Management) solution

Posted on 5:24 am, April 6, 2015 by

Apptivo CRM

CRM (Customer Relationship Management) is no longer an unknown term today. Many business organizations have leveraged this technology in order to generate more profits and revenue. It is a myth that small businesses cannot afford CRM. Thanks to the cloud technology, almost every major CRM solution is available as SaaS (Software as a Service). Small businesses do not have to … Read more