An elevator pitch is an overview of an idea, product or service that a person gives to another person or an audience to get the conversation started. The time duration for an elevator pitch varies from just 30 seconds to two minutes. Make sure your audience understands what you are talking about and what’s in it for them in the … Read more
Networking is the business mantra of today. Success comes to them who have the right contacts. This is also true of small businesses. As an owner of a small business, you realize the crucial importance of networking. LinkedIn and the Small Business Owner The question is how to network? LinkedIn is an ideal choice. It is a popular platform for … Read more
CRM stands for customer relationship management software. It’s a software designed to attract and retain customers in business. About CRM software and their role in small businesses There are many different CRM software available in the market. CRM is indispensable to all businesses including small businesses. If you are a small business owner, you can use any one of the … Read more
Recently, Google launched a program to help small businesses set up their own websites known as ‘Get Your Business Online’. This program was in about 20 countries including Brazil, UK and Kenya. A study conducted by BIA/Kelsey reveals that these days, almost 97% of consumers turn to the Internet to search and research products/services in their local area. A stage … Read more
Did you know that the popular social networking channel Facebook is introducing new Facebook pages? If you have not logged on to your business’ Facebook page in a while, then it is time you do so. Whether you are ready to make the changes or not, your page will undergo a major change come March 30. That means you have … Read more
Getting potential customers to remember and like a brand is a marketing art that is sometimes referred to as “sticky marketing.” Here are a few great suggestions for making any small business marketing efforts “stick” in the hearts and minds of potential customers. 1) Sticky Brand Name- Instead of choosing a name that is too dry or is difficult to … Read more
When you are in charge of a new team, you need to understand that whether they have previous sales experience or not, professional training and careful guidance will be necessary to ensure they flourish in this new sales environment. If you are struggling to come up with a training programme that incorporates everything your new team will need to know … Read more
Recently, I had gone to lunch with my husband in a small restaurant near his office. I ordered a Greek Country salad, cheese and tomato pasta and Gap juice (mix of guava and pear). I had almost finished half of my pasta, when I noticed there was a small bit of polythene in my pasta. I called the bearer and … Read more
“Entrepreneurs embody the promise of America: the idea that if you have a good idea and are willing to work hard and see it through, you can succeed in this country. And in fulfilling this promise, entrepreneurs also play a critical role in expanding our economy and creating jobs.” – President Barack Obama, January 31, 2011 Recently, Startup America campaign … Read more
“If you wait until there is another case study in your industry, you will be too late.” Seth Godin (Author of Permission Marketing) If you want to remain in business, marketing is the key. It is not about having a great marketing plan in hand, you need to have a marketing strategy laid out. The reason being, once you have … Read more
