Ways to influence customers and their buying decisions

Ways to influence customers and their buying decisions

It is the customers who have the power to make or break a business. Hence it is essential that enterprises focus on customer satisfaction and loyalty. There exist time tested techniques to bond with customers and positively influence their buying decisions to your favor. Go the extra mile to make customers feel special- Smile and welcome your customers with genuine … Read more

Posted in Online Business, Sales, Sales & Marketing, Small Business University, Streamlining Business Processes
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How to make your business profitable in 2014

How to make your business profitable in 2014

Small business owners have fared differently financially in 2013. But they share the same goal of being profitable in 2014. Here we look at effective strategies to accomplish precisely that. Have a written business plan – Don’t try to keep everything about your business in the head. You are likely to forget many important details. A detailed and well thought … Read more

Posted in Growing Your Business, Increasing Your Revenue, Sales & Marketing, Small Business University
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How to maximize your small business email marketing campaign

How to maximize your small business email marketing campaign

Marketing emails are a reliable resource to increase company sales, expand target audiences and attract traffic to online stores, blogs and social media. Data-driven tactics are the key to getting the most from email marketing. In other words, follow the metrics. Measuring the outcomes of past campaigns, especially the poor ones, can provide insight on what needs to be changed … Read more

Posted in Growing Your Business, Know your Business, Sales & Marketing, Small Business University, Uncategorized
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Upcoming Marketing Trends of 2014

Upcoming Marketing Trends of 2014

Marketing is important to all businesses, big or small. This field is continuously evolving and becoming more and more sophisticated with the passing of time. Every year throws its own quota of surprises in the marketing domain. This year is no different.  As the customer becomes market savvy and more demanding, a carefully crafted company marketing strategy is both desirable … Read more

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The Art of Effective Branding

The Art of Effective Branding

Branding is done not only by the giant organizations but by small businesses too. Some companies do manage without investing in branding. But implementing the right kind of branding strategies will give your small business an edge over its competitors. We look at the concept of effective branding and the associated strategies. What does a brand signify? A brand image … Read more

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Effective Market Research for Small Business Owners

Effective Market Research for Small Business Owners

Market research provides a foundation to grow and enhance the performance of your small business. Whether you are tracking trends via social media or conducting research by focus groups. The benefits offered from market research are undeniable. While new technologies have made it easier for small businesses to utilize market research, they have also made it easier to get lost … Read more

Posted in Know your Business, Sales & Marketing, Small Business Profile, Small Business University
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How to choose the right CRM software for your business

How to choose the right CRM software for your business

In all businesses customer is king. Today many CRM tools are available which are designed to better service existing customers as well as attract new ones. It is highly recommended that you use a quality CRM tool to leverage state-of-the-art technology and automate business processes. However, there are many CRM products available in the market. Some of them make tall … Read more

Posted in Customer Relationship Management, Sales & Marketing, Small Business University
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Tips for Creating a Professional Invoice Template

Tips for Creating a Professional Invoice Template

An invoice is an important business document regardless of the type and size of the business. You can rightly define an invoice as a document that you as a small/medium/large business owner would send to your clients or customers intimating them that the payment for the services your firm rendered is due. A professional yet simple invoice template will outline … Read more

Posted in Increasing Your Revenue, Payments and Collection, Sales, Small Business University, Streamlining Business Processes
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Efficient Small Business CRM Means Keeping it Simple

Efficient Small Business CRM Means Keeping it Simple

In the past, the owner/managers of small businesses knew each of their customers by name rather than by a customer code. Customer relationship management was practiced even in those days to make the businesses successful unknowingly. However, things have changed. As businesses grow, it becomes more difficult to relate to a customer on a more personal level. As the business … Read more

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Social Media Then and Now

Social Media Then and Now

Today, words like Facebook and Twitter have become an integral and prominent part of life. They are nothing but part of social media, which has a long history and promising future. We look at social media’s evolution and significance. The Early Days Man is a social animal who has always strived to communicate with other humans over long distances. The … Read more

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