Are You Using Google Analytics?

Posted on 9:31 pm, August 24, 2015 by

These days, nearly all small and medium-sized businesses have an Internet presence. Keeping in constant touch with your potential or loyal customers is mandatory if you want to propel your business forward. With a click of a mouse, virtually anyone can get information they are seeking with a simple search engine. Apart from that, a website is accessible 24 x7 … Read more


7 Tips for making a successful sales plan

Posted on 8:00 am, August 17, 2015 by

Every sales department and company makes sales plans. However all the plans do not necessarily meet with success. Small businesses need to have sales plans just like established players do. A sales plan outlines sales goals, deadliness to meet the sales goal as well as the process to achieve the targets. By not planning, small businesses are setting themselves up … Read more


Why your small business needs its own mobile app

Posted on 7:00 am, July 20, 2015 by

Internet technology has changed the way business is conducted. These days getting a loyal customer is a herculean task as the customers have many choices to suit their preferences and taste. If they feel that they are being offered a better deal by another firm, they will switch over very easily. Therefore, having a mobile strategy in place is no … Read more


Crowdsourcing for Small Businesses

Posted on 8:55 pm, July 10, 2015 by

Crowdsourcing is the concept of connecting many potential contributors with a particular project. Small businesses leverage crowdsourcing to survive and even thrive in the competitive market. So if you are a small business owner you can start using this strategy right away. Many small business owners make the mistake of thinking they have to do everything in their business on … Read more


How small businesses can make use of LinkedIn

Posted on 7:27 pm, June 16, 2015 by

Though there are several social media networks present on the Internet, LinkedIn is the most popular among businesses and professionals. It is a widespread misconception that LinkedIn is suitable only for big businesses. Small businesses can greatly benefit from the host of useful features that LinkedIn offers. The professional networking platform offers useful features for networking as well as finding … Read more


Are you using social media correctly?

Posted on 10:18 pm, June 5, 2015 by

Nearly everyone is on some kind of social media platform nowadays. Small businesses are increasingly leveraging social media as a potent marketing tool. We look at whether you are using social media correctly. You don’t update regularly – A social media account which is neglected and sparsely populated sends a wrong message to current and potential customers. It is recommended … Read more


Spread Word of Mouth Marketing

Posted on 6:29 pm, May 11, 2015 by

Small businesses do not have the enormous marketing resources of large businesses. Then how will they compete effectively in the market? The answer is word of mouth marketing, a potent tool for attracting new customers. We look at ways to get word of mouth publicity. Goal setting – Set concrete and tangible goals for word of mouth. Vague goals should … Read more


Instagram for Small Businesses

Posted on 5:52 pm, May 1, 2015 by

Instagram is emerging as the social media platform for small businesses. Enterprises are having a dramatic reduction in connecting with their followers on Facebook, a mainstay for small businesses till recently. It is wise not to rely on Facebook alone and have other quality options. Instagram is a social media platform where users can share images with other followers. Currently … Read more


How Small Businesses Can Use Snapchat

Posted on 9:50 pm, April 17, 2015 by

Though a relatively recent product, Snapchat has captured the public’s imagination. As it is rising in popularity and free to use, small businesses can leverage its power and wide reach in their sales and marketing efforts. Some notable Snapchat statistics There are 100 million monthly active users 70% of Snapchat users are female Over 400 million snaps are sent every … Read more


Why small businesses need a CRM (Customer Relationship Management) solution

Posted on 5:24 am, April 6, 2015 by

Apptivo CRM

CRM (Customer Relationship Management) is no longer an unknown term today. Many business organizations have leveraged this technology in order to generate more profits and revenue. It is a myth that small businesses cannot afford CRM. Thanks to the cloud technology, almost every major CRM solution is available as SaaS (Software as a Service). Small businesses do not have to … Read more