How Small Businesses Can Improve B2B Outbound Sales

Posted on 11:45 am, February 9, 2016 by

improve outbound sales

B2B outbound sales approach have evolved with time as the businesses today are more focused on qualitative relationship where the role played by a company’s sales representative is more of a trusted advisor. Traditional outbound sales was all about the number games that were measured quantitatively while the modern approach focuses on the quality and how the relationships are built … Read more


Brand Storytelling: Entrepreneur Needs To Know The Elements

Posted on 12:22 pm, February 4, 2016 by

brand storytelling for entrepreneurs

“The shortest distance between a human being and the truth is a story”- Anthony de Mello Imagine this scenario. You are contemplating a trip to the Napa Valley for wine tasting. When you search the web you come across awesome and scenic pictures of vineyards. However, there are no relevant information regarding the types of wines, history of the vineyard … Read more


Games App: Basic Features that make them Popular

Posted on 6:40 am, January 18, 2016 by

There is a boom for games applications as smartphone, tablet and other similar mobile devices market continues to grow. As per the report published by International Data Corporation (IDC) in the year 2010, mobile apps that will be downloaded will come close to 183 billion in 2015. With an increase in demand for smartphones and other similar mobile devices, there … Read more


The Reasons Why Small Business Should Use a Customized CRM Tool

Posted on 7:38 am, January 14, 2016 by

customized crm software

Small businesses are being forced to re-evaluate the way they handle their customers because the ultimate goal of all businesses, apart from profit-making, irrespective of their sizes is the relationship optimization. And the key to achieving this goal is being proactive. Today’s businesses assess consumer preferences using social media tools as well as other related content. Once an entrepreneur decides … Read more


How’s your customer support doing?

Posted on 10:19 pm, October 5, 2015 by

Customer, who was the king yesterday, is today an emperor. They have the power to make and break your business. In this technological world, any wrong move your customer support personnel makes will immediately be displayed by the customer on one of the many social media platforms. This can damage your business to a certain extent. Remember, a returning customer … Read more


Are You Using Google Analytics?

Posted on 9:31 pm, August 24, 2015 by

These days, nearly all small and medium-sized businesses have an Internet presence. Keeping in constant touch with your potential or loyal customers is mandatory if you want to propel your business forward. With a click of a mouse, virtually anyone can get information they are seeking with a simple search engine. Apart from that, a website is accessible 24 x7 … Read more


7 Tips for making a successful sales plan

Posted on 8:00 am, August 17, 2015 by

Every sales department and company makes sales plans. However all the plans do not necessarily meet with success. Small businesses need to have sales plans just like established players do. A sales plan outlines sales goals, deadliness to meet the sales goal as well as the process to achieve the targets. By not planning, small businesses are setting themselves up … Read more


Why your small business needs its own mobile app

Posted on 7:00 am, July 20, 2015 by

Internet technology has changed the way business is conducted. These days getting a loyal customer is a herculean task as the customers have many choices to suit their preferences and taste. If they feel that they are being offered a better deal by another firm, they will switch over very easily. Therefore, having a mobile strategy in place is no … Read more


Crowdsourcing for Small Businesses

Posted on 8:55 pm, July 10, 2015 by

Crowdsourcing is the concept of connecting many potential contributors with a particular project. Small businesses leverage crowdsourcing to survive and even thrive in the competitive market. So if you are a small business owner you can start using this strategy right away. Many small business owners make the mistake of thinking they have to do everything in their business on … Read more


How small businesses can make use of LinkedIn

Posted on 7:27 pm, June 16, 2015 by

Though there are several social media networks present on the Internet, LinkedIn is the most popular among businesses and professionals. It is a widespread misconception that LinkedIn is suitable only for big businesses. Small businesses can greatly benefit from the host of useful features that LinkedIn offers. The professional networking platform offers useful features for networking as well as finding … Read more