8 Email Marketing Tips To Boost Sales

Posted on 10:47 am, July 22, 2016 by

As per the National client email report submitted by Direct Marketing Association in 2014, it has been understood that 77 percent of the ROI (Return on Investment) occurs due to segmented, targeted as well as triggered email marketing campaigns. Here are a few tips to optimize the email marketing to boost sales. Prime Send Times As per Experian Marketing Services, … Read more

4 Critical Sales Skills Required To Succeed In Sales

Posted on 9:58 am, July 20, 2016 by


To succeed in sales, a sales person needs to know how to nail the prospect in the first 20 seconds and keep him engaged, use creative techniques to subtly reveal the hidden needs of the customer, and finally he should never be in a hurry to close the deal. The customers do not like salespersons who are pushy or those … Read more

Why Small Business Should Have A Trademark

Posted on 7:27 am, July 4, 2016 by

Consumer’s identify your brand with your trademark. If you think, trademarks are only larger corporations, you are simply being misled. Trademarks are necessary for small businesses too because a trademark are related to a particular brand. International trademark association defines trademark as ” A trademark may be any word, name, slogan, symbol, device, package design or combination of these that … Read more

Motivating Your Sales Team Without Hiking Their Salary

Posted on 10:50 am, April 27, 2016 by

“If compensation were a sufficient motivator, your people would already be performing,”- Mark Palmer (Sales Consultant) Selling is not an easy job. This could be the reason why sales professionals are often the highest paid people of a company. These people have to combat fierce competition, handle grumpy prospects, critical clients and fussy customers. At times even a big fat … Read more

Tips to close the second quarter-end sales

Posted on 10:59 am, April 5, 2016 by

It’s beginning of April, the second quarter is on. Sales managers along with their teams would be just chilling after a stressful closure of the first quarter-end sales. But it’s time to review the performance of the first quarter so as to do better in the second quarter. Completing the end of a quarter sales quota successfully is the winning … Read more

The One Way to Enhance the Performance of the Sales Team of a Small Business

Posted on 11:31 am, March 24, 2016 by

Whatever be the type of business, B2B or B2C, unless there is an efficient sales process, the business is bound to be a failure. To take your business to the next level and also thrive in this competitive market, you need to address the issues such as teamwork, proper training, motivation, proper and timely use of sales and customer data, … Read more

Transform your sales in three steps

Posted on 10:51 am, March 21, 2016 by

The goal and objective of every small business is to make profit. However, that is possible only by improving the efficiency of the sales cycle. For that, the small business should provide have a dedicated sales team and also provide them with right tools that would help them to keep the sales funnel/pipeline healthy. A study conducted by MarketingSherpa, revealed … Read more

Sales Managers Break Your Quarter Targets- How

Posted on 11:32 am, March 18, 2016 by


Achieving or rather breaking the quarterly sales target is the goal of a sales manager of a small business enterprise. However, to crush the quarterly sales a sales manager would need to understand the present level of competition, the rhythm of his sales cycle- the winning as well as losing cycles. By comparing the two rhythms, he can chalk out … Read more

Importance Of Using Mobile Customer Relationship Management Application In Small Businesses

Posted on 9:51 am, March 14, 2016 by

Many small businesses have implemented in-house CRM systems to make it easier for their employees. However, once a sales rep leaves his office he is totally disconnected from his CRM system. Usually a sales team has most of its sales representatives in the field to meet with a potential prospect or to close a deal. When he is on move, … Read more

Why Video Marketing Should Be Adopted By Small Businesses In 2016

Posted on 10:58 am, March 7, 2016 by

As per a report of Cisco, by 2017, video will be responsible for 69% of the internet traffic to the websites. Studies and experts opine that small businesses should tap the power of video marketing. The digital marketing gurus suggest that if a targeted audience happen to view the video of a particular brand there are chances that they will … Read more