Crowdsourcing for Small Businesses

Posted on 8:55 pm, July 10, 2015 by

Crowdsourcing is the concept of connecting many potential contributors with a particular project. Small businesses leverage crowdsourcing to survive and even thrive in the competitive market. So if you are a small business owner you can start using this strategy right away. Many small business owners make the mistake of thinking they have to do everything in their business on … Read more

How small businesses can make use of LinkedIn

Posted on 7:27 pm, June 16, 2015 by

Though there are several social media networks present on the Internet, LinkedIn is the most popular among businesses and professionals. It is a widespread misconception that LinkedIn is suitable only for big businesses. Small businesses can greatly benefit from the host of useful features that LinkedIn offers. The professional networking platform offers useful features for networking as well as finding … Read more

Are you using social media correctly?

Posted on 10:18 pm, June 5, 2015 by

Nearly everyone is on some kind of social media platform nowadays. Small businesses are increasingly leveraging social media as a potent marketing tool. We look at whether you are using social media correctly. You don’t update regularly – A social media account which is neglected and sparsely populated sends a wrong message to current and potential customers. It is recommended … Read more

Importance of Networking

Posted on 1:54 pm, April 2, 2013 by

Social Networking

Networking is the business mantra of today. Success comes to them who have the right contacts. This is also true of small businesses. As an owner of a small business, you realize the crucial importance of networking. LinkedIn and the Small Business Owner The question is how to network? LinkedIn is an ideal choice. It is a popular platform for … Read more

8 Expert Advices on Building a Relationship with your Customers

Posted on 5:00 am, January 16, 2012 by


“The purpose of business is to create and keep a customer.” -Peter Drucker (Management Consultant) A customer is the best friend of any small business owner and their relationship is key to any marketing strategy. Customers play a vital role in brand building and positioning your products in this competitive market. There may be many reasons why a customer/client may … Read more