Sales & Marketing |

In Three Years 1-800-GOT-JUNK? Got Classified in the Same World Class Level as Apple, American Express, Harley Davidson

Posted on January 6, 2012 by Maggy

Business Summary 1-800-GOT-JUNK? is pioneering an industry that is helping residents and businesses remove junk and regain space. Whether it’s a pile of household junk in the garage or a warehouse full of office furnishings, 1-800-GOT-JUNK? removes it for you, making the ordinary business of junk removal exceptional. They are passionate about recycling and donating to charity. 1-800-GOT-JUNK? was founded in 1989 and now operates throughout North America and Australia. Is trust Really That Important? Customer trust is extremely important to 1-800-GOT-JUNK? because they strive to be an admired brand in each of their regions that they operate, as well … Read more

Posted in Branding, Sales & Marketing
Tagged in building trust, Business, case study, trust | Leave a comment

What is the Lifeblood of Money Crashers?

Posted on December 28, 2011 by Maggy

Business Summary Money Crashers is an online personal finance site, devoted to helping people make smarter money decisions in their everyday lives. They provide valuable and relevant information on a variety of topics ranging from ways to save money in your everyday life, retirement, and investments. Their diverse topics range from how to make your home more energy efficient to extreme couponing to the best cash back credit cards. Why is Trust important for Money Crashers? Customer trust is the lifeblood of the business. Competition in the industry is high, and there are many other places readers can go for … Read more

Posted in Growing Your Business, Online Marketing
Tagged in building trust, reputation, trust, Website | Leave a comment

Small Business Owners Scoop on How to Gain Trust

Posted on December 23, 2011 by Maggy

What is this thing called trust? Well, according to Webster dictionary, trust is an “assured reliance on the character, ability, strength, or truth of someone or something.” Wouldn’t it be nice to know right away if a business could be trusted or not? Especially if one is buying a pricey item off a site and that business has no physical store. It’s hard for consumers to trust a business that they have only heard of once, but now, with TrustedBusiness.com, it gives consumers a little more reassurance that you’re business is actually a legitimate business and not a con. What … Read more

Posted in Branding, Online Marketing, Sales & Marketing
Tagged in building trust, Business, Online Business, small business, trust | Leave a comment

Guerrilla Marketing, a Cost-effective way to Promote Business

Posted on December 20, 2011 by Maya Pillai

“Done poorly, guerrilla marketing can make your company look like a nightmare. Donecorrectly, it is one of the single most powerful marketing tools.” – Experiential MarketingForum Guerrilla Marketing, which is an alternative form of marketing, was a term coined by Jay ConradLevison in the early 1980s. This form of marketing depends mainly on time, energy andcreativity than on hefty marketing budgets and flashy advertisements. Guerrilla Marketing is different from the conventional marketing process because it interacts with the consumers at a personal level. Why is Guerrilla Marketing suitable for Small/Medium businesses? GuerrillaMarketing was mainly developed for the small/medium business owners. … Read more

Posted in Online Marketing
Tagged in Business Promotion, Guerrilla Marketing, Jay Conrad Levison, Marketing, Small Businesses, SMBs | Leave a comment

How to be the Best in Following up on Leads

Posted on November 21, 2011 by Maya Pillai

Acquiring new customers is the first sign of business growth of any type of small to medium enterprise. However, the fact is that many small business owners do not possess the skill of following up on sales leads. Generating leads is not enough; you need to know the technique of following up on the leads to close a deal with a prospective customer. You can generate leads at a social gathering, trade-shows or network events specifically arranged for this purpose. Remember that effective networking can lead to concrete sales leads. Manage an unlimited number of contacts for FREE using Apptivo’s … Read more

Posted in Sales & Marketing, Small Business University
Tagged in Marketing Tools, Sales Lead, small business, Small Business Owners, SMEs | Leave a comment

8 Great Visual Marketing Ideas you Must Know

Posted on November 14, 2011 by Maggy

We have selected 8 great visual marketing ideas for your business taken from the book Visual Marketing, by David Langton and Anita Campbell. David Langton is a visual communication designer, blogger, and author of visual design. Anitca Campbell is the CEO and founder of Small Business Trends, http://smallbiztrends.com. 7. How Many Ways Can You Destroy Your Printer? Going Viral with a Youtube Video Contest That Plays upon Customer Frustrations Takeaway Tip Contests, especially ones with user-submitted videos, can go viral if the subject matter is interesting enough. It’s not the number of entries–but how well the contest “speaks” to your … Read more

Posted in Sales & Marketing
Tagged in book excerpt, Business, design, excerpt, Marketing, small business, visual marketing | Leave a comment

Top 25 Upcoming Small Business Blogs to follow for 2012

Posted on October 25, 2011 by Puneet Yamparala

This list here is the ultimate list of the Top 25 Upcoming Small Business Blogs which you should be following in 2012. The reason we call this the ultimate list is because we do not rely on some meaningless metrics or numbers to come up with this list. We all know these metrics and numbers can be manipulated. We know about bloggers with 20K+ followers who have junk posts and also of Technorati Top 100 blogs which are just filled with affiliate links. At Apptivo, we use the Human Metrics System which bases blogs on more than 15 criterias which … Read more

Posted in Sales & Marketing
Tagged in small business, top 25, upcoming small business blogs | Leave a comment

Top 10 Marketing Mistakes to Watch out for

Posted on October 25, 2011 by Marketing Advisory Team

Love it or dread it. Right brain or left. Waste of money or revenue generator. Marketing is always in question. Should we do it? Why isn’t it working? How much should we spend? Can we even afford it? Why do others do it so much better? The answers are actually quite simple. Unfortunately, too many people get easily confused over the real objective of marketing. Marketing should only be about clearly telling specifically targeted buyers what you have to offer to them and why they should spend their money to buy it. What makes this tough is that people get … Read more

Posted in Sales & Marketing
Tagged in Business, Marketing, SMB | Leave a comment

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