Today, words like Facebook and Twitter have become an integral and prominent part of life. They are nothing but part of social media, which has a long history and promising future. We look at social media’s evolution and significance. The Early Days Man is a social animal who has always strived to communicate with other humans over long distances. The … Continue reading
All businesses have a website nowadays. The idea is to provide information about their products and services. Clients and customers can research and compare the offerings provided by different companies before making the best and final choice. A well designed and well presented website is the best advertisement for a firm. The problem most small company’s face is customers mostly … Continue reading
Did you know, being one of the best marketing tools, Facebook is introducing Facebook is introducing new Facebook pages? If you have not logged on to your business’ Facebook page in a while, then it is time you do so. Whether you are ready to make the changes or not, your page will undergo a major change come March 30. … Continue reading
Facebook is one of the most popular social media platforms where millions of people spend hours connecting with their friends and family. With the growth of smartphones, many people can access Facebook through their mobile devices. Facebook advertising for small business is gaining fast popularity because they can target ads to specific demographics, which helps increase the web traffic towards … Continue reading
One of the most powerful elements of any business is branding. It is a misconception among many that creating a brand for a company just ends with the company logo. It is worth mentioning that logo is only the beginning of your branding exercise. The reason is that the consumers identify your products or services by the logo, which portrays … Continue reading
For those of you who do not want to be in a full-time job yet earn money and enjoy flexible work hours, home-based business is the best option. I am sure, most of you, who are already reaping the benefits from your home-based business and enjoying the status of being your own boss, have no regrets in quitting your full-time … Continue reading
“We have to work diligently to compete with the big box stores and the malls. All we ask is that the holiday shoppers not leave us out. It’s a chance for neighbors to support neighbors,” – Mary Ardapple, owner of Apple’s Bakery, Knoxville Ave, Peoria. Small Business Saturday is a national movement that was launched by American Express in the … Continue reading
“The Internet is an important tool for business growth, and it is savvy SMEs who understand its potential beyond e-commerce,” – Katie Ledger, a Professional Branding Expert. A global survey conducted by Regus shows that seven percent more SMEs have found new clients through business social networks as compared to the second quarter in 2010. The report also states that … Continue reading
All the small business owners who have adopted Facebook to promote their business and to engage with their customers have another tool at their disposal. This new tool is the Facebook Page recommend feature. With this new feature you can recommend Facebook business Pages just like you are used to recommending other content which you find all over the web.Here’s … Continue reading
These days, you don’t see ford.com listed at the end of a Ford TV commercial during the Super Bowl prime spot; instead, you see facebook.com/ford and twitter.com/ford. We are in the era of social media in which businesses are driving traffic to their social media sites vs. their official websites. Businesses invest major marketing dollars in social media to grow “likes” and “following” … Continue reading
