How Important is Goodwill in a Business?

Posted by Maya Pillai

“Goodwill is the one and only asset that competition cannot undersell or destroy.” – Marshall Field (American Businessman, 1834- 1906) The economy is slowly coming out of the slump and every business, irrespective of its size, experienced a downturn. One of the reasons many businesses survived the economic uncertainty is because of their longstanding goodwill. So what is “Goodwill” all … Continue reading