Are You Using Google Analytics?

Posted by Maya Pillai

These days, nearly all small and medium-sized businesses have an Internet presence. Keeping in constant touch with your potential or loyal customers is mandatory if you want to propel your business forward. With a click of a mouse, virtually anyone can get information they are seeking with a simple search engine. Apart from that, a website is accessible 24 x7 … Continue reading


How small businesses can make use of LinkedIn

Posted by Maya Pillai

Though there are several social media management tools present on the Internet, LinkedIn is the most popular among businesses and professionals. It is a widespread misconception that LinkedIn is suitable only for big businesses. Small businesses can greatly benefit from the host of LinkedIn new features. The professional networking platform offers useful features for networking as well as finding potential … Continue reading


Are you using social media correctly?

Posted by Maya Pillai

Nearly everyone is on some kind of social media platform nowadays. Small businesses are increasingly leveraging social media as a potent marketing tool. We look at whether you are using social media correctly. You don’t update regularly – A social media account which is neglected and sparsely populated sends a wrong message to current and potential customers. It is recommended … Continue reading


Spread Word of Mouth Marketing

Posted by Maya Pillai

Small businesses do not have the enormous marketing resources of large businesses. Then how will they compete effectively in the market? The answer is word of mouth marketing, a potent tool for attracting new customers. We look at ways to get word of mouth publicity. Goal setting – Set concrete and tangible goals for word of mouth. Vague goals should … Continue reading


Instagram for Small Businesses

Posted by Maya Pillai

Instagram is emerging as the social media platform for small businesses. Enterprises are having a dramatic reduction in connecting with their followers on Facebook, a mainstay for small businesses till recently. It is wise not to rely on Facebook alone and have other quality options. Instagram is a social media platform where users can share images with other followers. Currently … Continue reading


How Small Businesses Can Use Snapchat

Posted by Maya Pillai

Though a relatively recent product, Snapchat has captured the public’s imagination. As snapchat advertising is rising in popularity and free to use, small businesses can leverage its power and use snapchat to promote business and wide reach in their sales and marketing efforts. Some notable Snapchat statistics There are 100 million monthly active users 70% of Snapchat users are female … Continue reading


Why small businesses should adopt Twitter as a marketing tool

Posted by Maya Pillai

Established as well as new small business owners are familiar with the terms “Twitter” and “Tweets”. It’s a social networking and micro- blogging tool which allows its users to send as well as read 140 character text messages, known as tweets. Twitter statistics report that close to 200 million people log into Twitter daily and around 400 million tweets are … Continue reading


How to make your business profitable in 2014

Posted by Maya Pillai

Small business owners have fared differently financially in 2013. But they share the same goal of being profitable in 2014. Here we look at effective strategies to accomplish precisely that. Have a written business plan – Don’t try to keep everything about your business in the head. You are likely to forget many important details. A detailed and well thought … Continue reading


How to maximize your small business email marketing campaign

Posted by Guest Blogger

Marketing emails are a reliable resource to increase company sales, expand target audiences and attract traffic to online stores, blogs and social media. Data-driven tactics are the key to getting the most from email marketing. In other words, follow the metrics. Measuring the outcomes of past campaigns, especially the poor ones, can provide insight on what needs to be changed … Continue reading


Is Your Business Ready for the New Facebook Pages?

Posted by Maya Pillai

Did you know, being one of the best marketing tools, Facebook is introducing Facebook is introducing new Facebook pages? If you have not logged on to your business’ Facebook page in a while, then it is time you do so. Whether you are ready to make the changes or not, your page will undergo a major change come March 30.  … Continue reading