Tag Archives: Social Media

Social Media Then and Now

Social Media Then and Now

Today, words like Facebook and Twitter have become an integral and prominent part of life. They are nothing but part of social media, which has a long history and promising future. We look at social media’s evolution and significance. The Early Days Man is a social animal who has always strived to communicate with other humans over long distances. The … Read more

Posted in Advertising, Sales & Marketing, Small Business University
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5 Ways to Cut Business Costs

5 Ways to Cut Business Costs

If you are a small business owner, then you know that every penny counts. Here are five ways to cut business costs. Introduce Telecommuting to your firm – Nowadays many employees prefer telecommuting as it gives them flexibility to their working hours. It saves them traffic time, fuel and vehicle expenses. The business benefits by not having to invest in … Read more

Posted in Featured, Money, Small Business University
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What’s to come for small businesses in 2013?

What’s to come for small businesses in 2013?

“Small business needs to start growing again before we finally see strong growth in the overall economy. Small-business growth will translate into more hiring, increased needs for commercial real estate, capital expenditures and an increase in borrowing,” Terry, President of Sunovis Financial. Year 2012 has been a combination of ups and down for small businesses. With 2012 behind them, they … Read more

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Google+ Helping Small Businesses

Google+ Helping Small Businesses

Recently, Google launched a program to help small businesses set up their own websites known as ‘Get Your Business Online’. This program was in about 20 countries including Brazil, UK and Kenya. A study conducted by BIA/Kelsey reveals that these days, almost 97% of consumers turn to the Internet to search and research products/services in their local area. A stage … Read more

Posted in Know your Business, Online Business, Online Marketing, Small Business University
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Is Your Business Ready for the New Facebook Pages?

Is Your Business Ready for the New Facebook Pages?

Did you know that the popular social networking channel Facebook is introducing new Facebook pages? If you have not logged on to your business’ Facebook page in a while, then it is time you do so. Whether you are ready to make the changes or not, your page will undergo a major change come March 30.  That means you have … Read more

Posted in Building a Website, Growing Your Business, Know your Business, Online Business, Online Marketing, Small Business University, Small Businesses
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Your Email Signature is All Wrong

Your Email Signature is All Wrong

The world has become a global village thanks to the Internet. Today, writing emails has become a large part of modern business communication. We no longer use snail mail to send and receive letters and other important documents. We’re at a stage where email communication is used to promote your small business. We have started exchanging virtual business cards using … Read more

Posted in Developer Guide, Featured, Guerilla Marketing, Management, Small Business University
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What is Startup America Campaign?

What is Startup America Campaign?

“Entrepreneurs embody the promise of America: the idea that if you have a good idea and are willing to work hard and see it through, you can succeed in this country. And in fulfilling this promise, entrepreneurs also play a critical role in expanding our economy and creating jobs.” – President Barack Obama, January 31, 2011 Recently, Startup America campaign … Read more

Posted in Featured, Guerilla Marketing, Sales & Marketing, Small Business University
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Are You Using Social Media Correctly?

Are You Using Social Media Correctly?

Social media channels are a wonderful platform for networking, exposure, branding and to attracting traffic to your website. A well planned social media campaign will give an edge over your competitors. Are small businesses or online businesses using social media correctly?  We have put together a few useful tips to help small business owners use social media effectively to reap … Read more

Posted in Know your Business, Small Business University
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6 Marketing and Social Media Predictions for 2012

6 Marketing and Social Media Predictions for 2012

Social media is on the rise still and small businesses should not forget about that. Marketing through social media can help your business grow in ways you would not expect. We have listed out some of the predictions for marketing and social media this year. Multi-channel marketing will gain importance – Online marketing is quickly gaining popularity. Small business owners … Read more

Posted in Sales & Marketing
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LinkedIn for Startups and Small Businesses

LinkedIn for Startups and Small Businesses

A common question asked by start ups and small business owners these days is “which social network is the best?” The answer is simple. The social channel that suits your business and meets your marketing goals is the best. But the sad fact is, many SMBs have not looked beyond Facebook and Twitter. They have not tapped into the power … Read more

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