Small Business Marketing Ideas To Use Without Punching A Hole In Pocket

Posted by Maya Pillai

Many a times a small business are cash-strapped and operate on shoestring budgets. So, a SMB owner set aside only a small amount for marketing and advertising campaigns. The current day marketplace is so competitive, that if a small business needs to create a niche for itself its mandatory that it needs to be in constant touch with the existing … Continue reading


How’s your customer support doing?

Posted by Maya Pillai

Customer, who was the king yesterday, is today an emperor. They have the power to make and break your business. In this technological world, any wrong move your customer support personnel makes will immediately be displayed by the customer on one of the many social media platforms. This can damage your business to a certain extent. Remember, a returning customer … Continue reading


How small businesses can make use of LinkedIn

Posted by Maya Pillai

Though there are several social media management tools present on the Internet, LinkedIn is the most popular among businesses and professionals. It is a widespread misconception that LinkedIn is suitable only for big businesses. Small businesses can greatly benefit from the host of LinkedIn new features. The professional networking platform offers useful features for networking as well as finding potential … Continue reading


Are you using social media correctly?

Posted by Maya Pillai

Nearly everyone is on some kind of social media platform nowadays. Small businesses are increasingly leveraging social media as a potent marketing tool. We look at whether you are using social media correctly. You don’t update regularly – A social media account which is neglected and sparsely populated sends a wrong message to current and potential customers. It is recommended … Continue reading


Instagram for Small Businesses

Posted by Maya Pillai

Instagram is emerging as the social media platform for small businesses. Enterprises are having a dramatic reduction in connecting with their followers on Facebook, a mainstay for small businesses till recently. It is wise not to rely on Facebook alone and have other quality options. Instagram is a social media platform where users can share images with other followers. Currently … Continue reading


Why small businesses should adopt Twitter as a marketing tool

Posted by Maya Pillai

Established as well as new small business owners are familiar with the terms “Twitter” and “Tweets”. It’s a social networking and micro- blogging tool which allows its users to send as well as read 140 character text messages, known as tweets. Twitter statistics report that close to 200 million people log into Twitter daily and around 400 million tweets are … Continue reading


Effective social media marketing strategies for small businesses

Posted by Maya Pillai

Social media is a widely used marketing tool currently and small businesses are no exception. Today, millions of people and potential customers are using social media on a daily basis. Facebook has become a verb pretty much the same way Google became a verb earlier. Spending a few hours on social media has become the norm and not the exception. … Continue reading


Social Media Then and Now

Posted by Maya Pillai

Today, words like Facebook and Twitter have become an integral and prominent part of life. They are nothing but part of social media, which has a long history and promising future. We look at social media’s evolution and significance. The Early Days Man is a social animal who has always strived to communicate with other humans over long distances. The … Continue reading


5 Ways to Cut Business Costs

Posted by Maya Pillai

If you are a small business owner, then you know that every penny counts. Here are five ways to cut business costs. Introduce Telecommuting to your firm – Nowadays many employees prefer telecommuting as it gives them flexibility to their working hours. It saves them traffic time, fuel and vehicle expenses. The business benefits by not having to invest in … Continue reading


What’s to come for small businesses in 2013?

Posted by Maya Pillai

“Small business needs to start growing again before we finally see strong growth in the overall economy. Small-business growth will translate into more hiring, increased needs for commercial real estate, capital expenditures and an increase in borrowing,” Terry, President of Sunovis Financial. Year 2012 has been a combination of ups and down for small businesses. With 2012 behind them, they … Continue reading