Effective social media marketing strategies for small businesses

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Social Media

Social media is a widely used marketing tool currently and small businesses are no exception. Today, millions of people and potential customers are using social media on a daily basis. Facebook has become a verb pretty much the same way Google became a verb earlier. Spending a few hours on social media has become the norm and not the exception. … Read more


Social Media Then and Now

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Social-Media

Today, words like Facebook and Twitter have become an integral and prominent part of life. They are nothing but part of social media, which has a long history and promising future. We look at social media’s evolution and significance. The Early Days Man is a social animal who has always strived to communicate with other humans over long distances. The … Read more


5 Ways to Cut Business Costs

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If you are a small business owner, then you know that every penny counts. Here are five ways to cut business costs. Introduce Telecommuting to your firm – Nowadays many employees prefer telecommuting as it gives them flexibility to their working hours. It saves them traffic time, fuel and vehicle expenses. The business benefits by not having to invest in … Read more


What’s to come for small businesses in 2013?

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“Small business needs to start growing again before we finally see strong growth in the overall economy. Small-business growth will translate into more hiring, increased needs for commercial real estate, capital expenditures and an increase in borrowing,” Terry, President of Sunovis Financial. Year 2012 has been a combination of ups and down for small businesses. With 2012 behind them, they … Read more


Google+ Helping Small Businesses

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Recently, Google launched a program to help small businesses set up their own websites known as ‘Get Your Business Online’. This program was in about 20 countries including Brazil, UK and Kenya. A study conducted by BIA/Kelsey reveals that these days, almost 97% of consumers turn to the Internet to search and research products/services in their local area. A stage … Read more


Is Your Business Ready for the New Facebook Pages?

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Did you know that the popular social networking channel Facebook is introducing new Facebook pages? If you have not logged on to your business’ Facebook page in a while, then it is time you do so. Whether you are ready to make the changes or not, your page will undergo a major change come March 30.  That means you have … Read more


Your Email Signature is All Wrong

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The world has become a global village thanks to the Internet. Today, writing emails has become a large part of modern business communication. We no longer use snail mail to send and receive letters and other important documents. We’re at a stage where email communication is used to promote your small business. We have started exchanging virtual business cards using … Read more


What is Startup America Campaign?

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Startup-America

“Entrepreneurs embody the promise of America: the idea that if you have a good idea and are willing to work hard and see it through, you can succeed in this country. And in fulfilling this promise, entrepreneurs also play a critical role in expanding our economy and creating jobs.” – President Barack Obama, January 31, 2011 Recently, Startup America campaign … Read more


Are You Using Social Media Correctly?

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social media

Social media channels are a wonderful platform for networking, exposure, branding and to attracting traffic to your website. A well planned social media campaign will give an edge over your competitors. Are small businesses or online businesses using social media correctly?  We have put together a few useful tips to help small business owners use social media effectively to reap … Read more


6 Marketing and Social Media Predictions for 2012

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Social media is on the rise still and small businesses should not forget about that. Marketing through social media can help your business grow in ways you would not expect. We have listed out some of the predictions for marketing and social media this year. Multi-channel marketing will gain importance – Online marketing is quickly gaining popularity. Small business owners … Read more