Recently, Google launched a program to help small businesses set up their own websites known as ‘Get Your Business Online’. This program was in about 20 countries including Brazil, UK and Kenya. A study conducted by BIA/Kelsey reveals that these days, almost 97% of consumers turn to the Internet to search and research products/services in their local area. A stage … Continue reading
Did you know, being one of the best marketing tools, Facebook is introducing Facebook is introducing new Facebook pages? If you have not logged on to your business’ Facebook page in a while, then it is time you do so. Whether you are ready to make the changes or not, your page will undergo a major change come March 30. … Continue reading
“Entrepreneurs embody the promise of America: the idea that if you have a good idea and are willing to work hard and see it through, you can succeed in this country. And in fulfilling this promise, entrepreneurs also play a critical role in expanding our economy and creating jobs.” – President Barack Obama, January 31, 2011 Recently, Startup America campaign … Continue reading
Social media channels are a wonderful platform for networking, exposure, branding and to attracting traffic to your website. A well planned social media campaign will give an edge over your competitors. Are small businesses or online businesses using social media correctly? We have put together a few useful tips to help small business owners use social media effectively to reap … Continue reading
Social media is on the rise still and small businesses should not forget about that. Marketing through social media can help your business grow in ways you would not expect. We have listed out some of the predictions for marketing and social media this year. Multi-channel marketing will gain importance – Online marketing is quickly gaining popularity. Small business owners … Continue reading
A common question asked by start ups and small business owners these days is “which social network is the best?” The answer is simple. The social channel that suits your business and meets your marketing goals is the best. But the sad fact is, many SMBs have not looked beyond Facebook and Twitter. They have not tapped into the power … Continue reading
We have heard a lot about the hardships and economic challenges small businesses faced in 2011. Despite these economic hardships, Small Business owners in America are setting themselves up for a comeback, says a survey. A recent survey by Zoomerang Online Survey & Polls and GrowBiz Media revealed that more than 40 percent of small and medium-sized business (SMB) owners … Continue reading
One of the most powerful elements of any business is branding. It is a misconception among many that creating a brand for a company just ends with the company logo. It is worth mentioning that logo is only the beginning of your branding exercise. The reason is that the consumers identify your products or services by the logo, which portrays … Continue reading
Thanksgiving Day is just around the corner. People are in the holiday shopping mood already. However, there are many who wait for the day after the Thanksgiving Day to kick start their shopping. The Friday after the Thanksgiving Day is known as Black Friday. The name was coined because it is a traditional day to start the Christmas shopping and … Continue reading
“The Internet is an important tool for business growth, and it is savvy SMEs who understand its potential beyond e-commerce,” – Katie Ledger, a Professional Branding Expert. A global survey conducted by Regus shows that seven percent more SMEs have found new clients through business social networks as compared to the second quarter in 2010. The report also states that … Continue reading
