There are many successful women entrepreneurs today. They are the role models for many young women aspirants who want to own their own start-up. As a woman, you may have to face many challenges, including the act of balancing your family and business commitments. If it’s a start-up, then you may have to spend all you waking hours planning and … Read more
The world has become a global village thanks to the Internet. Today, writing emails has become a large part of modern business communication. We no longer use snail mail to send and receive letters and other important documents. We’re at a stage where email communication is used to promote your small business. We have started exchanging virtual business cards using … Read more
“Entrepreneurs embody the promise of America: the idea that if you have a good idea and are willing to work hard and see it through, you can succeed in this country. And in fulfilling this promise, entrepreneurs also play a critical role in expanding our economy and creating jobs.” – President Barack Obama, January 31, 2011 Recently, Startup America campaign … Read more
A common question asked by start ups and small business owners these days is “which social network is the best?” The answer is simple. The social channel that suits your business and meets your marketing goals is the best. But the sad fact is, many SMBs have not looked beyond Facebook and Twitter. They have not tapped into the power … Read more
“The reason many small businesses fail isn’t lack of capital or experience. And it’s certainly not a lack of hard work. Most businesses fail because they don’t have a systematic and reliable way of attracting a steady stream of qualified leads.” – Craig Garber (Direct Marketing Guru) If the start-ups and already established businesses have to grow they need to … Read more
Financial planning is a must for every individual – be it to run your day-to-day life or your business. When we say business, financial planning should be accorded top priority to weather uncertain times and also to survive times of recession. A proper business plan, a detailed research about your potential investors, having contingency plans in place in the event … Read more
