It’s an era of global markets and capitalism. But even if the small businesses offer superior products and services, there is a possibility that many small businesses do not succeed. Seven years ago, American Express (AmEx)introduced the concept of Small Business Saturday, the first Saturday after the Thanksgiving Day. It encouraged all its card holders to shop with the small … Continue reading
You might have heard of Cyber Monday sales and Black Friday deals, discounts they offer to attract customers. Here we explore the significance of these days and marketing plan to be implemented on black friday sales to boost your sales. What is Black Friday? It is the day immediately following Thanksgiving Day when companies offer attractive discounts on their products … Continue reading
“On Cyber Monday, consumers set their sights on surfing for holiday gifts and shopping online,” – Scott Silverman, Former Executive Director of Shop.org The first Monday after the Thanksgiving Day is known as the ‘Cyber Monday’. This day is actually devoted to online shoppers. Cyber Monday officially came into being in the year 2005. The reason was that in the … Continue reading
“We have to work diligently to compete with the big box stores and the malls. All we ask is that the holiday shoppers not leave us out. It’s a chance for neighbors to support neighbors,” – Mary Ardapple, owner of Apple’s Bakery, Knoxville Ave, Peoria. Small Business Saturday is a national movement that was launched by American Express in the … Continue reading
Thanksgiving Day is just around the corner. People are in the holiday shopping mood already. However, there are many who wait for the day after the Thanksgiving Day to kick start their shopping. The Friday after the Thanksgiving Day is known as Black Friday. The name was coined because it is a traditional day to start the Christmas shopping and … Continue reading
