Tips To Merge Blogging With Email Marketing

Posted on 9:17 am, September 2, 2016 by

Blogging is the end product of the research that a blogger desires to share with the targeted audience. While email marketing is the one of the tools that the marketing team uses to promote the brand. You could say that blogging is an icing on the cake called “email marketing”. The well-written blogs bring in traffic to your website while … Read more

Four Ideal Tools That Every Small Business Needs

Posted on 9:02 am, August 3, 2016 by

To make your brick ‘n’ mortar or an e-commerce small business a success you need to have a set of tools that will help you access your data from anywhere and at any time. When you are starting small you would be wary of the various expenses that are likely to be incurred and this makes you reluctant to try … Read more

4 Critical Sales Skills Required To Succeed In Sales

Posted on 9:58 am, July 20, 2016 by


To succeed in sales, a sales person needs to know how to nail the prospect in the first 20 seconds and keep him engaged, use creative techniques to subtly reveal the hidden needs of the customer, and finally he should never be in a hurry to close the deal. The customers do not like salespersons who are pushy or those … Read more

Steps Small Business Can Take To Stay Secure: Taking A Proactive Approach To IT Security

Posted on 8:57 am, June 23, 2016 by

A decade ago, all a small or mid-sized business need to do is ensure that the door to the office premises and the table draws are secure. However, that’s not the situation today where most of the critical and crucial data are stored online. In today’s scenario, a small business has to protect itself from the physical as well as … Read more

Business Line Of Credit: What Is It

Posted on 10:32 am, May 17, 2016 by

Investopedia defines Line of Credit (LOC) as an arrangement between a financial institution, and a customer that establishes a maximum loan balance that the bank will permit the borrower to maintain. The borrower can draw down on the line of credit at any time, as long as he or she does not exceed the maximum set in the agreement. Line … Read more

How to Increase a Good Retention Rate in your Mobile App

Posted on 7:02 am, May 13, 2016 by

You are pretty happy with the successful launch of your app and the number of downloads it has witnessed in the initial phase. However, are app-development and user-acquisition all you think would last the success of your app to eternity? Unfortunately, the answer is NO. According to the latest study, even top apps lose 80% of users over the period … Read more

Email Marketing Can Boost Small Business

Posted on 11:57 am, March 3, 2016 by

The digital marketing toolkit has numerous tools including email marketing. Whether you are a startup or an established small business, its suggested that you consider kick starting your digital marketing strategies with email marketing. The reasons being it is affordable, effective and easy to do. By including email marketing in your marketing strategy, you can reach out to the existing … Read more

5 Gadgets to Help Your Small Business

Posted on 1:16 am, September 11, 2015 by

Small business owners work on tight budgets while trying to compete with big companies. Owners of small and mid-sized firms are constantly travelling for business purposes and are hard pressed for time. To help a small time entrepreneur meet the day to day challenges of his business, like a professional, we have listed top 5 gadgets. Swivl app for your … Read more

How to maximize your small business email marketing campaign

Posted on 6:00 am, February 5, 2014 by

email marketing campaign

Marketing emails are a reliable resource to increase company sales, expand target audiences and attract traffic to online stores, blogs and social media. Data-driven tactics are the key to getting the most from email marketing. In other words, follow the metrics. Measuring the outcomes of past campaigns, especially the poor ones, can provide insight on what needs to be changed … Read more