Implementing Effective SEO Helps Your Business Grow & Save Money

Posted by Usha Prasad

Search Engine Optimization (SEO) is the key to success for any business that is active on the web. It not only helps find relevant keywords when searches are conducted via search engines, but also helps save a big deal of money. As experts put it – “SEO is the best customer acquisition strategy in the online world”. Jason Mark Anderman, … Continue reading


Implementing Effective Cost Cutting Measures Saves Good Money

Posted by Usha Prasad

Andrew Schrage, Founder and Editor of Money Crashers, launched his start-up SparkCharge Media – a conglomeration of financial websites including MoneyCrashers, in 2008. He started his business on a shoestring budget at the height of the recession. “With my business plan, I knew how much I had in savings that I was willing to allocate towards the business, and I … Continue reading



What you should know while incorporating your first business

Posted by Usha Prasad

When you plan to set up a small business or form a new company, it is important that you select your entity wisely. Jeffrey A. Unger, CEO and founder of eMinutes (www.eminutes.com) talks about points to consider while incorporating your business, about LLC and Corporation. When forming a new company, “Select your entity wisely (and don’t forget to consider not … Continue reading


Top Five Technologies Adopted by Small Businesses in 2011

Posted by Maya Pillai

Whether a start-up or an existing small business, they have realized that modern technologies empower them to be on the same platform as that of medium/large enterprises or the multi-national companies. Though some SMB’s are reluctant to introduce technology in their enterprises, many start-ups have shown interest in leveraging the latest technology to cut on the IT operational costs and … Continue reading


Will Indian MSMEs benefit from the National Manufacturing Policy?

Posted by Usha Prasad

India recently introduced the National Manufacturing Policy (NMP), which has been welcomed by the Confederation of Indian Industry (CII).  The policy provides special emphasis on the micro, small and medium enterprises (MSMEs). According to CII, the NMP provides for adequate support to promote and strengthen employment-intensive industries to ensure job creation, with special attention to textiles and garments; leather and … Continue reading


Seven important steps to follow before starting a business

Posted by Maya Pillai

Starting your own business in the United States of America is easier than elsewhere in the world. America encourages new entrepreneurs to start their enterprises by providing them with an attractive self-employment program, small and medium business (SMB) loans and business counseling. The current government has announced incentives to all start-up businesses by waiving off the taxes and supporting them … Continue reading


Can you be Your Own Boss?

Posted by Marketing Advisory Team

So you’ve been considering starting your own business. Are you’re the right person to be your own boss? Far too often, the only reason one doesn’t give entrepreneurship a try is fear. Building a dream into reality is exciting, challenging, time consuming, and frustrating. But at the end of the day, if you are a good at what you do, … Continue reading