Competition makes the economic world go round. In fact, competition is healthy, because the fittest will survive and the rest will go by the wayside. You need to stay one-step ahead of the competition and when you do your business will enjoy great success. Today’s marketplace is much different from even a decade ago when ones competition was in the … Continue reading
TitleMarketing Advisory Team | Posts By: Marketing Advisory Team
When part of your product is a story
My friends and I went to San Francisco this weekend. We rode on the cable car, and went to the Fisherman’s Wharf. On the way to Pier 39 we saw this small jewelry shop, with an awning and table underneath it. There were few people standing around and it seemed like there was some kind of demo going on. We … Continue reading
Inventing New Products – What is the difference between Patents, Copyrights, Trademark, and Trade Secrets
If you have just invented a product, created a work of art or have developed a new process, you probably know that you need to protect your creation. But what is it to be – patents, copyrights or trademarks? You will not know how to patent an idea, how to patent an invention or what is trademarks and so on … Continue reading
Competition is Good for Your Business
It’s interesting to see just how many entrepreneurs will throw their hands up in defeat when competition comes their way. Many are ready to throw everything they’ve worked for out the door for fear they won’t be able to compete. It may not be advantageous to get yourself involved in a market that’s already highly competitive because it can be … Continue reading
How to Determine the Geographic Market Area of Your Business
As a business, it is important to know where your customers come from. You will need to research where your potential customers and current customers live to make sure your business is in the best location. This should always be undertaken before choosing a location or before expanding into a new geographic area. The last thing you want to do … Continue reading
What is a Geographic Market and What is its Role in Your Business
There’s a lot and lot of buzz in the business world about geographic segmentation and geographic market, but what is it and what does it mean to your business? Glad you asked. When a market is classified by geographical segmentation it is said to be a geographic market. Geographical segmentation will seek to determine effective marketing strategies that will work … Continue reading
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