Video Marketing is fast catching up as a medium to reach out to the audience. Visually appealing videos give the customers an overview of a product or service in less than thirty seconds without overwhelming them with the textual content. There are so many tools to create appealing videos that the small enterprises can shoot their own videos using their … Continue reading
There are a few things every business owner should understand to face the challenges of the current day market situations. Following are the pointers that every small business entrepreneurs should consider if they want to move their business to the next higher level. Training Is An Ongoing Process Every business should integrate a continuous learning plan in its process. It … Continue reading
As per a report of Cisco, by 2017, video will be responsible for 69% of the internet traffic to the websites. Studies and experts opine that small businesses should tap the power of video marketing. The digital marketing gurus suggest that if a targeted audience happen to view the video of a particular brand there are chances that they will … Continue reading
Nearly everyone is on some kind of social media platform nowadays. Small businesses are increasingly leveraging social media as a potent marketing tool. We look at whether you are using social media correctly. You don’t update regularly – A social media account which is neglected and sparsely populated sends a wrong message to current and potential customers. It is recommended … Continue reading
Social media is a widely used marketing tool currently and small businesses are no exception. Today, millions of people and potential customers are using social media on a daily basis. Facebook has become a verb pretty much the same way Google became a verb earlier. Spending a few hours on social media has become the norm and not the exception. … Continue reading
Email marketing existed even before social media came of age. This is one of the most cost effective channels of communication that the small business owners used earlier and which is still in vogue to keep in touch with their potential market and current customers. Therefore, small business owners should consider including email strategy into their marketing plans and reach … Continue reading
In a couple of weeks’ time 2014 will draw to a close. Startups and established businesses would be burning the midnight oil to figure out various marketing and advertising strategies for next year. Though the basics of marketing has not changed much, the landscape of marketing has changed drastically. It’s an era of digital marketing. Therefore digital marketing has to … Continue reading
Marketing is important to all businesses, big or small. This field is continuously evolving and becoming more and more sophisticated with the passing of time. Every year throws its own quota of surprises in the marketing domain. This year is no different. As the customer becomes market savvy and more demanding, a carefully crafted company marketing strategy is both desirable … Continue reading
Recently, Google launched a program to help small businesses set up their own websites known as ‘Get Your Business Online’. This program was in about 20 countries including Brazil, UK and Kenya. A study conducted by BIA/Kelsey reveals that these days, almost 97% of consumers turn to the Internet to search and research products/services in their local area. A stage … Continue reading
Did you know, being one of the best marketing tools, Facebook is introducing Facebook is introducing new Facebook pages? If you have not logged on to your business’ Facebook page in a while, then it is time you do so. Whether you are ready to make the changes or not, your page will undergo a major change come March 30. … Continue reading
