To take an already successful and flourishing business to another level, an entrepreneur has to be up to date with the latest business trends and gradually adapt them too. Understanding the latest trends that drive the business and also adapting them subsequently will help small businesses grow as well as survive the highly competitive economy. One of the many major … Continue reading
As more and more people are using smartphones, it is a modern necessity that small businesses have a significant mobile presence. Folk prefer to check things on the smartphone rather than their laptops and desktops. Small businesses not having a mobile website will lose out to the small businesses that do. It is essential that small businesses plan and chalk … Continue reading
Today there are umpteen small businesses existing in the market. The competition is fierce to vie for the suitable customers. The latter are very savvy these days and have a lot of knowledge about the various small businesses. Customers are very much aware of which small businesses offer the best services and/or products. They usually take feedback from fellow customers … Continue reading
The financial health of your small business reflects the health of your business. Hiring the right people to manage your financial performance will enhance the profitability, maximize the cash flow, and thereby provide an edge over your competitors. At some stage of your business life cycle you need to hire a financial professional. This should be as per your business … Continue reading
Enterprise resource planning (ERP) has gained popularity in recent times as it makes managing business operations easier. The Enterprise Resource Planning software (ERP software) allows organizations to access a system of highly integrated applications. It helps in the management of business and assists in specific back office activities. ERP technology and software is gradually being implemented in small to large … Continue reading
It goes without saying that the email marketing is a high impact and affordable marketing tool to get the message across to the current customers as well as the potential ones. However, the reality is that email databases need to be update frequently else it will naturally degrade approximately by 22.5% every year. This could be due to various reasons … Continue reading
Video Marketing is fast catching up as a medium to reach out to the audience. Visually appealing videos give the customers an overview of a product or service in less than thirty seconds without overwhelming them with the textual content. There are so many tools to create appealing videos that the small enterprises can shoot their own videos using their … Continue reading
There are a few things every business owner should understand to face the challenges of the current day market situations. Following are the pointers that every small business entrepreneurs should consider if they want to move their business to the next higher level. Training Is An Ongoing Process Every business should integrate a continuous learning plan in its process. It … Continue reading
With Christmas and New Year around the corner, most of the small businesses would have been well prepared to meet the holiday rush. However, there is going to be slow period after the holiday rush. You need to be aggressive if you want to boost your post-holiday sales. Business analysts opine that usually January retail sales are down as the … Continue reading
One of the things that is at the top of the mind of the sales personnel at every sale vertical is the sales strategy. However, remember that there is no cut and dry sales strategy or off-the-shelf techniques that can be applied to every sales firm or even for every sale representative with the same organization. A well-defined sales strategy … Continue reading
