Video Marketing is fast catching up as a medium to reach out to the audience. Visually appealing videos give the customers an overview of a product or service in less than thirty seconds without overwhelming them with the textual content. There are so many tools to create appealing videos that the small enterprises can shoot their own videos using their … Continue reading
With Christmas and New Year around the corner, most of the small businesses would have been well prepared to meet the holiday rush. However, there is going to be slow period after the holiday rush. You need to be aggressive if you want to boost your post-holiday sales. Business analysts opine that usually January retail sales are down as the … Continue reading
Many a times a small business are cash-strapped and operate on shoestring budgets. So, a SMB owner set aside only a small amount for marketing and advertising campaigns. The current day marketplace is so competitive, that if a small business needs to create a niche for itself its mandatory that it needs to be in constant touch with the existing … Continue reading
A secret weapon that a growing small business belonging to any industry type should consider using to compete with any market scenario is the customer service and support. If a brand wants to grow in leaps and bounds, then it has to focus on customer support, offer value beyond their product and treat customer service and support as their Unique … Continue reading
Consumer’s identify your brand with your trademark. If you think, trademarks are only larger corporations, you are simply being misled. Trademarks are necessary for small businesses too because a trademark are related to a particular brand. International trademark association defines trademark as ” A trademark may be any word, name, slogan, symbol, device, package design or combination of these that … Continue reading
“The shortest distance between a human being and the truth is a story”- Anthony de Mello Imagine this scenario. You are contemplating a trip to the Napa Valley for wine tasting. When you search the web you come across awesome and scenic pictures of vineyards. However, there are no relevant information regarding the types of wines, history of the vineyard … Continue reading
There is a boom for games applications as smartphone, tablet and other similar mobile devices market continues to grow. As per the report published by International Data Corporation (IDC) in the year 2010, mobile apps that will be downloaded will come close to 183 billion in 2015. With an increase in demand for smartphones and other similar mobile devices, there … Continue reading
Internet technology has changed the way business is conducted. These days getting a loyal customer is a herculean task as the customers have many choices to suit their preferences and taste. If they feel that they are being offered a better deal by another firm, they will switch over very easily. Therefore, having a mobile business strategy in place is … Continue reading
Though there are several social media management tools present on the Internet, LinkedIn is the most popular among businesses and professionals. It is a widespread misconception that LinkedIn is suitable only for big businesses. Small businesses can greatly benefit from the host of LinkedIn new features. The professional networking platform offers useful features for networking as well as finding potential … Continue reading
Nearly everyone is on some kind of social media platform nowadays. Small businesses are increasingly leveraging social media as a potent marketing tool. We look at whether you are using social media correctly. You don’t update regularly – A social media account which is neglected and sparsely populated sends a wrong message to current and potential customers. It is recommended … Continue reading
