How To Build Your Brand Through Customer Delight Model

Posted by Maya Pillai

customer-model

A secret weapon that a growing small business belonging to any industry type should consider using to compete with any market scenario is the customer service and support. If a brand wants to grow in leaps and bounds, then it has to focus on customer support, offer value beyond their product and treat customer service and support as their Unique … Continue reading


Why Should Customer Satisfaction Be High On The Priority List Of A Small Business?

Posted by Maya Pillai

It’s an era of consumer choices and empowerment. Today’s customers have multiple choices, and various channels to purchase products/services and different platforms to talk about their experience while using the product/service. Hence, understanding customer needs lays as a base. The businesses cannot ignore the consumer conversations if they want to retain their customers and acquire news ones. Therefore measuring customer … Continue reading


How Small Businesses Should Handle their Upset Customers?

Posted by Maya Pillai

handle upset customers

Today’s customers are not just kings, they are emperors. If they are not satisfied with your product or service, they are bound to display their annoyance and anger. If your small business leaves complaints unattended or does not take the necessary steps to resolve them, you pay for it in the long run. Social media platforms such as blogging, Twitter … Continue reading


Is Customer Loyalty Necessary or Not?

Posted by Maya Pillai

customer loyalty

All businesses require customers to survive as well as thrive. It is not necessary that every customer remains loyal. Companies having less loyal customers have to constantly put effort, time and money to draw in fresh clients. Whereas, companies having loyal customers get repeat business from the same customer base. Also loyal customers act as brand ambassadors and spread positive … Continue reading