Is Your Small Business Prepared For the Holiday Season

Posted by Maya Pillai

With the month of October behind, and with just few weeks for Thanksgiving, the shoppers are geared up with holiday shopping lists for a holiday sale. With most of the shoppers going online to make their holiday purchases, you as a small business entrepreneur should start prepping up your enterprise now. If you want to improve your holiday marketing and … Continue reading


Getting your business off the ground

Posted by Maya Pillai

You have decided to strike out on your own. But are you completely prepared? We look at things to get your business up and running. Ask pertinent questions – Brainstorm on certain questions. These include the type of business you want to run. How many locations you want? How many employees you want? Do you have the skills to run … Continue reading


Is crowdfunding right for your business?

Posted by Maya Pillai

Crowdfunding is a way of raising funds from several people. It is a popular way of small business financing. While crowdfunding is suitable for many businesses, we will take a look at whether it is right on crowdfunding for startups and small businesses. Reading this will give few crowdfunding business ideas for entrepreneurs. Crowdfunding is suitable for your small business … Continue reading


How’s your customer support doing?

Posted by Maya Pillai

Customer, who was the king yesterday, is today an emperor. They have the power to make and break your business. In this technological world, any wrong move your customer support personnel makes will immediately be displayed by the customer on one of the many social media platforms. This can damage your business to a certain extent. Remember, a returning customer … Continue reading


Improve Your Small Business Credit Score

Posted by Maya Pillai

Small business owners are hard pressed for time and funds. Hence, they tend to neglect their business credit score. Most of the small or medium-sized enterprises are busy formulating creative and innovative marketing ideas. They’re working on customer relationship strategies to take their business to the next level and can’t find the time to repair or increase credit score. Many … Continue reading



Why your small business needs its own mobile app

Posted by Maya Pillai

Internet technology has changed the way business is conducted. These days getting a loyal customer is a herculean task as the customers have many choices to suit their preferences and taste. If they feel that they are being offered a better deal by another firm, they will switch over very easily. Therefore, having a mobile business strategy in place is … Continue reading


Crowdsourcing for Small Businesses

Posted by Maya Pillai

Crowdsourcing is the concept of connecting many potential contributors with a particular project. Small businesses leverage crowdsourcing to survive and even thrive in the competitive market. So if you are a small business owner you can start using this strategy right away. Many small business owners make the mistake of thinking they have to do everything in their business on … Continue reading


How Small Businesses Can Ride Out Tough Economic Times

Posted by Maya Pillai

It is natural for the economic conditions in business to have ups and downs. While there are relatively fewer problems during good times, small business owners should be prepared for the bad times. We look at ways how to tackle the small business impact on economy. Concentrate on existing customers – It is always easier to get more or different … Continue reading


Spread Word of Mouth Marketing

Posted by Maya Pillai

Small businesses do not have the enormous marketing resources of large businesses. Then how will they compete effectively in the market? The answer is word of mouth marketing, a potent tool for attracting new customers. We look at ways to get word of mouth publicity. Goal setting – Set concrete and tangible goals for word of mouth. Vague goals should … Continue reading