Small Business Owners It’s Time To Start Planning For 2018

Posted by Maya Pillai

With hardly a month to welcome the New year, its time businesses start planning for 2018. The businesses have to be financially prepared for the coming year by putting in place the various business strategies. Following are a few tips that will keep the business-up and running in the long way. 8 Tips to Bring in The New Year Revisit … Continue reading


Small Business Marketing Ideas To Use Without Punching A Hole In Pocket

Posted by Maya Pillai

Many a times a small business are cash-strapped and operate on shoestring budgets. So, a SMB owner set aside only a small amount for marketing and advertising campaigns. The current day marketplace is so competitive, that if a small business needs to create a niche for itself its mandatory that it needs to be in constant touch with the existing … Continue reading


How To Build Your Brand Through Customer Delight Model

Posted by Maya Pillai

customer-model

A secret weapon that a growing small business belonging to any industry type should consider using to compete with any market scenario is the customer service and support. If a brand wants to grow in leaps and bounds, then it has to focus on customer support, offer value beyond their product and treat customer service and support as their Unique … Continue reading


How ERP Software Makes Your Business More Efficient

Posted by Guest Blogger

erp software

Enterprise resource planning (ERP) refers to different activities that help a business manage its operations — from accounting to procurement, supply chain management, and even human resources. ERP software is designed to improve the flow of data and information between business units and to support informed business decisions. A good solution will collect and organize data from different parts of … Continue reading


8 Emails Marketing Tips To Boost Sales

Posted by Maya Pillai

As per the National client email report submitted by Direct Marketing Association in 2014, it has been understood that 77 percent of the ROI (Return on Investment) occurs due to segmented, targeted as well as triggered email marketing campaigns. Here are a few email marketing tips to optimize the email marketing to boost sales. Prime Send Times As per Experian … Continue reading


4 Critical Sales Skills Required To Succeed In Sales

Posted by Maya Pillai

To succeed in sales, a sales person needs to know how to nail the prospect in the first 20 seconds and keep him engaged, use creative techniques to subtly reveal the hidden needs of the customer, and finally he should never be in a hurry to close the deal. The customers do not like salespersons who are pushy or those … Continue reading


Why Small Business Should Have A Trademark

Posted by Maya Pillai

Consumer’s identify your brand with your trademark. If you think, trademarks are only larger corporations, you are simply being misled. Trademarks are necessary for small businesses too because a trademark are related to a particular brand. International trademark association defines trademark as ” A trademark may be any word, name, slogan, symbol, device, package design or combination of these that … Continue reading


Motivating Your Sales Team Without Hiking Their Salary

Posted by Maya Pillai

“If compensation were a sufficient motivator, your people would already be performing,”- Mark Palmer (Sales Consultant) Selling is not an easy job. This could be the reason why sales professionals are often the highest paid people of a company. These people have to combat fierce competition, handle grumpy prospects, critical clients and fussy customers. At times even a big fat … Continue reading


Tips to close the second quarter-end sales

Posted by Maya Pillai

It’s beginning of April, the second quarter is on. Sales managers along with their teams would be just chilling after a stressful closure of the first quarter-end sales. But it’s time to review the performance of the first quarter so as to do better in the second quarter. Completing the end of a quarter sales quota successfully is the winning … Continue reading


The One Way to Enhance the Performance of the Sales Team of a Small Business

Posted by Maya Pillai

Whatever be the type of business, B2B or B2C, unless there is an efficient sales process, the business is bound to be a failure. To take your business to the next level and also thrive in this competitive market, you need to address the issues such as teamwork, proper training, motivation, proper and timely use of sales and customer data, … Continue reading