As per a report of Cisco, by 2017, video will be responsible for 69% of the internet traffic to the websites. Studies and experts opine that small businesses should tap the power of video marketing. The digital marketing gurus suggest that if a targeted audience happen to view the video of a particular brand there are chances that they will immediately visit the website of that brand or at least get in touch with the organization either through the email or telephone them. Once the small businesses, know who their target audiences are, developing video content to start a dialogue is a right move to let the customers and prospects know about the offerings.
Many companies irrespective of their sizes are exploiting the power of video marketing. Also a study conducted by Nielsen shows that 64% of the marketers have decided to incorporate video as part of their marketing strategies in the near future. Here are a few pointers why small businesses should incorporate video as a part of content marketing landscape.
- Increases the probability of conversion rates- Studies show that 71% of the marketers agree that video conversion rates are far more than other marketing content. Quality video content in email marketing campaigns have resulted in conversation and deal closure. Additionally, researches reveal incorporating videos in the website increases the probability of ranking on the first page of Google search engine.
- Garnering the attention of the prospects/consumers- Digital marketing experts opine that it’s easier to engage consumers with quality video content. By uploading informative videos on the social media platforms such as YouTube, audiences are around ten times likely to engage, share, as well as comment on the video content.
- Video content increases the retention rates- Studies reveal that 65% of the online video content viewers watch about 3/4 of the content. Therefore, if a small business wants to get its message to its target audience, video is the best option.
- Invokes emotional connections- When a story about the brand is visually shown the consumers can relate to the incidents and they will remember better. Experiments reveal that video-based content creates positive emotions that has the ability to prod the viewer to make a buying decision.
- Invokes emotional connections- When a story about the brand is visually shown the consumers can relate to the incidents and they will remember better. Experiments reveal that video-based content creates positive emotions that has the ability to prod the viewer to make a buying decision.
Where to post the business videos
Once a small business has created its videos, the question is where to post them. There are social media platforms such as Facebook, Twitter, Snapchat, and YouTube where you can post the videos. Publishing in Facebook is a good idea because, the business owner would have friends and friends of friend in his Facebook account. Thus the videos are shared.
However, if he wants to globalize the video content, then the best location is to publish the content in YouTube and also in Google business listing page.
Why use YouTube for video marketing
Today, people turn to YouTube and similar platforms to get information they are looking for. Therefore, time has come for the small businesses to adopt video marketing as part of their digital marketing strategy.
- Doing so will increase the visual representation of the business. Also, this is a great way to advertise the business offerings.
- Uploading video content on YouTube increases the credibility of the business and wins the trusts of the customers and prospects
- Uploading informational videos pertaining to the industry will establish authority in the specific industry. The small businesses should also embed the YouTube videos on their website to convert prospects into customers and close the sale.
Video marketing is no longer a luxury it’s an essential component of the digital marketing strategy of a small business. If a small business wants to capture its share and more of the market, it needs to keep aside a budget for creating creative video content that is engaging and thought-provoking. Viewers find it easier to comprehend visual content than read a textual message. So its high time that small businesses contemplate to get on board with online videos.
