The Critical Questions When Entering a New Market

Posted by Apptivo Business Advisory Team

Before entering into a new market, it is a good idea to ask yourself what level of acceptability the market must offer to your business before you enter. Here are some questions and concerns to take into consideration before you make such a move with your business. In order to compete within that new market, what must your business offer? … Continue reading



Did a Competitor Abandon this Market? What Clues Can you get from that Move?

Posted by Apptivo Business Advisory Team

Making a move into a new market can be a good move, but in other cases, it can pose risks to the business. In many cases, the market may have an opening, for example, due to the failure of another company. It can be tempting to take your business into that market to fill that vacancy, but before you do, … Continue reading


4 Things to Focus on When Moving into New Geography

Posted by Apptivo Business Advisory Team

New geography is a term often used to refer to emerging markets, new markets in which a business could potentially expand. While emerging markets does often refer to whole countries that are restructuring the way they do business to allow for new opportunities to do businesses, it can also mean smaller markets that are growing. Perhaps a sleepy town nearby … Continue reading


Analyzing and Improving Your Business Activities

Posted by Apptivo Business Advisory Team

Activities may vary greatly according to the various job functions in a firm. But broadly, you can classify activities into two groups: 1. Activities that focus on the short term, that help your firm achieve its tactical or operational activities. 2. Activities that focus on the longer term, that help your firm achieve its strategic objectives. Michael Porter, in his … Continue reading




7 Steps to Launch a New Product Successfully

Posted by Apptivo Business Advisory Team

So you’re planning to bring a new product to market. You’ve already done your research and have decided on the product that you’re going to incorporate into your business. Now all that’s left to do is generate sales from that product or service. So how do you launch a new product successfully? Glad you asked. There are actually 7 steps … Continue reading


How to Face Down Your Competition in Business

Posted by Apptivo Business Advisory Team

Every business has competition. How you handle that competition can be the difference between who comes out on the winner in the world of profits. So what’s the best way to face down your competition in business. Take Good Photos Did you know that good photographs of your executives and staff regardless of education will lead to potential customers to … Continue reading


Strategies for Growing Your Business

Posted by Apptivo Business Advisory Team

Growing your business should be more than something you consider. It should be part of your strategy for your economic well being and your ability to survive over the long term. Let’s look at some of the best organisational growth strategies for your business which helps in increasing your sales and marketing strategy. Never lose potential sales using Apptivo’s Opportunities … Continue reading