In the current economic climate, it can be a very uncertain time for many small businesses which will be looking for various ways to make their organizations more efficient and streamlined. One way to help achieve this goal is by integrating innovative software into their firms. For instance, in a manufacturer’s shop floor, they could invest in quicker machines to … Continue reading
Small Business Green Certification is currently the talk among small business owners. However, there are many business owners who do not have a clear understanding of the terminology ‘Green Business’. You can say that your business is going green when your organization uses renewable resources that are environment-friendly. Green business means you are simply changing the way you do your … Continue reading
How are you earning your customers trust through social media? Here are three ideas to keep in mind when trying to earn the trust of your customers. Respond Quickly to all Bad Comments A “Thank you” can go a long way when you are acknowledging someone for writing a nice comment or a review on one of your social media … Continue reading
“Done poorly, guerrilla marketing can make your company look like a nightmare. Donecorrectly, it is one of the single most powerful marketing tools.” – Experiential MarketingForum Guerrilla Marketing, which is an alternative form of marketing, was a term coined by Jay ConradLevison in the early 1980s. This form of marketing depends mainly on time, energy andcreativity than on hefty marketing … Continue reading
Search Engine Optimization (SEO) is the key to success for any business that is active on the web. It not only helps find relevant keywords when searches are conducted via search engines, but also helps save a big deal of money. As experts put it – “SEO is the best customer acquisition strategy in the online world”. Jason Mark Anderman, … Continue reading
Business Summary Shawn Trautman has captured national attention as a businessman and Lead Instructor in over 50 top-rated DVDs including Dance Lessons 101. Shawn’s success as an instructor can be attributed to his pioneering, multi-faceted approach to learning through video and relationship building. Dance Videos Direct, and the Shawn Trautman brand of dance instruction, has developed one of the most … Continue reading
Are you ready to sell your business? If so, there are a few questions you need to ask yourself. What will you do after the sale? Understand it is not what you will do with the money you get from the sale but also think about how you would spend your time. There are many business owners who are depressed … Continue reading
Andrew Schrage, Founder and Editor of Money Crashers, launched his start-up SparkCharge Media – a conglomeration of financial websites including MoneyCrashers, in 2008. He started his business on a shoestring budget at the height of the recession. “With my business plan, I knew how much I had in savings that I was willing to allocate towards the business, and I … Continue reading
We have heard a lot about the hardships and economic challenges small businesses faced in 2011. Despite these economic hardships, Small Business owners in America are setting themselves up for a comeback, says a survey. A recent survey by Zoomerang Online Survey & Polls and GrowBiz Media revealed that more than 40 percent of small and medium-sized business (SMB) owners … Continue reading
Sam Lazarus of Best Corporation, Inc., who is also a ServiceMaster franchisee, in Wichita, Kansas, has seen significant savings in his business by adopting various cost cutting measures. Let’s hear it from Sam himself – “With the economic downturn,as a small business owner I have systematically focused on cost cutting. This year, I once again began evaluating every vendor that … Continue reading
