The Critical Questions When Entering a New Market

Posted by Apptivo Business Advisory Team

Before entering into a new market, it is a good idea to ask yourself what level of acceptability the market must offer to your business before you enter. Here are some questions and concerns to take into consideration before you make such a move with your business. In order to compete within that new market, what must your business offer? … Continue reading



Did a Competitor Abandon this Market? What Clues Can you get from that Move?

Posted by Apptivo Business Advisory Team

Making a move into a new market can be a good move, but in other cases, it can pose risks to the business. In many cases, the market may have an opening, for example, due to the failure of another company. It can be tempting to take your business into that market to fill that vacancy, but before you do, … Continue reading


4 Things to Focus on When Moving into New Geography

Posted by Apptivo Business Advisory Team

New geography is a term often used to refer to emerging markets, new markets in which a business could potentially expand. While emerging markets does often refer to whole countries that are restructuring the way they do business to allow for new opportunities to do businesses, it can also mean smaller markets that are growing. Perhaps a sleepy town nearby … Continue reading