Snapchat is a social app for your smartphones. Young people who are either in high school or in college use this social media application to connect with their friends. Instead of texting, they use videos and photos to convey their message. Snapchat is a mobile application that can be downloaded on to an iPhone or Android device. The young crowd finds this interesting because they do not have to manage an online profile. That is once the post (photos or videos) is viewed by the receiver, it is automatically deleted within 10 seconds.
However, a recent version of Snapchat, known as Snapchat stories, was first introduced in October 2013. Here, you can put together multiple snaps or 5 seconds of videos to create a story which will be available for 24 hours. Many small businesses are taking advantage of Snapchat stories to reach out to a younger crowd. This mobile app is an innovative way to communicate with your clients or potential customers.
How Snapchat can be used to promote your business
Snapchat is a unique mobile app which can deliver time-sensitive information. That is, it can create a sense of urgency and excitement among your patrons and potential clients. Here we take a look at the various ways to leverage Snapchat to create brand awareness, and in turn promote your business.
You can send out special offers – This is an awesome tool to send out giveaways such as digital coupons and discounts in a matter of seconds to your all your potential customers. Incentives and giveaways can generate leads and also put you in touch with new customers.
Allows two way flow of communication- All small businesses, today have a business account on Facebook or/and Twitter. You can ask your fans on these social platforms to add your brand on Snapchat. When you share your special offers and giveaways on Snapchat, you are encouraging the customers to interact with you brand visually.
Use Snapchat to tell stories- You can make short video clippings of your business such as your work culture or fun behind the scenes. You should use Snapchat to regularly share photos and videos of your business stories with your customers. It is one of the ways to keep them updated about your products or services.
Snapchat is relatively a new marketing channel. It can be difficult to analyze and measure success rates using Snapchat. Remember, you have only a snap second to get your message across. However, if your products or service are good enough, then 10 seconds should be all you need. Many small business owners avoid using this social media thinking that only the young crowd can be targeted. Try using this new social media mobile app by sending appropriate photos and videos to your existing clients. You can also give special offers when they send back pictures that showcase them using your products/services.
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