Small Business University

It’s 2012! Time to Attract Some New Clients

Posted on January 26, 2012 by Guest Blogger

Although the government and pundits alike have spent the last couple of years talking about a turnaround in the economy (wishful thinking at best, blatant lies at worst), it looks like 2012 could actually be the year that the Great Recession begins to loosen its grip on the global economy. If holiday sales and travel estimates in 2011 were any indication, Americans are beginning to spend some disposable income again, which means that people are willing to take the leap and reinvest in the economy. And while this has yet to translate into jobs creation or a bump in the … Read more

Posted in Know your Business, Small Business University
Tagged in business tips, customer, new clients, New Customers | Leave a comment

Avoid Cash Flow Hiccups

Posted on January 25, 2012 by Maya Pillai

{EAV:873ebeabda3f3510} All small-medium businesses may not have an accounting department but the accounts would be taken care of by the entrepreneurs themselves. Here the business owners would be in direct and close contact with their clients. As a business owner, it is necessary that you be friendly towards your clients. However, ensure that you are professional while sending them your monthly invoices and reminders in case of overdue payments. It is always better to avoid cash flow crunch if you want to run a successful business. Recently, the U.S Postal service had made the decision to close smaller post offices … Read more

Posted in Know your Business, Small Business University
Tagged in Cash, cash hicupps, incentives, invoices, Payments and Collection | Leave a comment

Everything a Marketer Needs to Know About Video Marketing

Posted on January 23, 2012 by Maya Pillai

Creating brand awareness by making your product visible to your loyal clients and potential customers is an efficient marketing technique. Today, before making a purchase, the consumer makes it a point to do a little research about the product on the Internet. Only if they are satisfied with the product reviews and price at which you are offering your products/services are they willing to make a final decision. Therefore, as a small business owner, you have to pay more attention to the changing trends of online marketing. Video marketing is one such online marketing tool which has a lot of … Read more

Posted in Know your Business, Small Business University
Tagged in Marketer, Sales & Marketing, video marketing | Leave a comment

Personal Finance Tips for Any Business Owner

Posted on January 20, 2012 by Maya Pillai

Money management is one of the skills that any small business owners should know. Unlike a large business, finance in small business is linked with personal finances. Therefore, if you are inclined on building a successful enterprise, your personal financial matters should be in order. Important Personal Finance Tips for any Business Owners 1. Maintain separate personal and business accounts – It is always advisable to keep your personal and business finances separate, or else it could lead to a lot of confusion when filing your income tax returns. For instance, never use your personal credit card for business purposes. … Read more

Posted in Growing Your Business, Know your Business, Small Business University
Tagged in business tips, Finance tips, Know your Business | Leave a comment

7 Ways to Handle Bad Coverage

Posted on January 19, 2012 by Maya Pillai

Times have changed. Earlier if you were not happy with a product, you would tell your family and friends about it. But today, if someone is not happy with your product/services, he is likely to tweet about on Twitter or write a bad review through other social media channels. As a business owner you should be prepared to handle bad publicity. There are many who say that at times, bad publicity is better than no publicity for startups. However, there are times when the negativity and bad publicity can backfire, causing loss to your business. Remember, reputation has to be … Read more

Posted in Know your Business, Small Business University
Tagged in Growing Your Business, problem, small business, tips | Leave a comment

New Year’s Resolution or Monthly Resolution?

Posted on January 17, 2012 by Maya Pillai

“The circumstances you complain about are, by their very nature, situations you can change — but you have chose not to.” – Jack Canfield (from his book The Success Principles) Towards the end of every year, everyone is keen on making New Year’s Resolutions. But how many of us were able to stick to the resolutions. Not many; the reason is, most of the resolutions and goals that are set are not always realistic. And when you fail, there is a sense of depression and frustration. This is applicable to business owners also. If you want to increase your annual … Read more

Posted in Growing Your Business, Increasing Your Revenue, Operations
Tagged in business tips, Finances, New Years Resolution, tips | Leave a comment

8 Expert Advices on Building a Relationship with your Customers

Posted on January 16, 2012 by Maya Pillai

“The purpose of business is to create and keep a customer.” -Peter Drucker (Management Consultant) A customer is the best friend of any small business owner and their relationship is key to any marketing strategy. Customers play a vital role in brand building and positioning your products in this competitive market. There may be many reasons why a customer/client may have left you. Some of the common reasons that you are bound to hear from them are: Your products were priced too high. Your customer service was bad. Your competitors were giving them better offers. Your firm was not communicating … Read more

Posted in Customer Relationship Management, Networking, Sales
Tagged in building trust, Customer relation, Customer Relationship Management, Marketing | Leave a comment

10 Economic and Financial Predictions That Will Get you Thinking

Posted on January 13, 2012 by Maya Pillai

1.Gear-up for a Volatile Economy – Economic uncertainty will be a major issue that will be troubling small-medium business owners this year. A study conducted by Guardian Life Small Business Research Institute opines that economic uncertainty will be the “one thing that stands between where you are today and growing your company.” Therefore, have flexible plans – short or long, so you can change your strategies quickly to fall in line with economic changes. 2.Prove your worth to get loans – Banks and local lending institutions will preferably lend to those SMB owners who have excellent business plans. Soulati, head … Read more

Posted in Know your Business, Small Business University
Tagged in Business, customers, Economy.Finance, Finance management | Leave a comment

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