Know the Importance of Branding

Posted by Maya Pillai

If you have a great product, it does not necessarily mean you will be able to sell it. People must be made aware of its existence and value. Here’s where business branding comes into play. Today, Apple and Google are some of the most well known global brands; achieving financial success in the same proportion. In other words branding makes … Continue reading


Branding Your Business: Tips for Success from the Ground Up

Posted by Apptivo Business Advisory Team

Perhaps your business is brand new. Perhaps you just acquired it. It may even be a business you have built from the ground up. If it does not have a brand as of right now, your business could be losing out overall. Many small businesses struggle to develop a brand because it is not something that is easy to learn … Continue reading