“Done poorly, guerrilla marketing can make your company look like a nightmare. Donecorrectly, it is one of the single most powerful marketing tools.” – Experiential MarketingForum Guerrilla Marketing, which is an alternative form of marketing, was a term coined by Jay ConradLevison in the early 1980s. This form of marketing depends mainly on time, energy andcreativity than on hefty marketing … Continue reading
We have heard a lot about the hardships and economic challenges small businesses faced in 2011. Despite these economic hardships, Small Business owners in America are setting themselves up for a comeback, says a survey. A recent survey by Zoomerang Online Survey & Polls and GrowBiz Media revealed that more than 40 percent of small and medium-sized business (SMB) owners … Continue reading
Times have changed and it is important to keep pace with the latest developments. This is more applicable to technology adoption among small/medium businesses, who, in order to succeed, have to keep pace with the latest Internet technologies. Businesses, whether small, medium or large, are becoming more mobile and it has become important for business owners and freelancers to take … Continue reading
With less than a month for the New Year, small to medium businesses (SMBs) are busy catering to the holiday shoppers. However, they should not forget to make a checklist to end 2011on the right note! SMBs should take some time off to retrospect how their business has been doing for the last one year and also look into the … Continue reading
Findings from a recent global survey by Citrix Systems, Inc., provider of virtual computing solutions, reveal that small- and medium-sized businesses (SMBs) are coming under growing pressure to enable their employees to use their personal smart phones, tablets and other devices for business use. Some 25 percent of companies are already supporting the use of such devices in the workplace, … Continue reading
“The reason many small businesses fail isn’t lack of capital or experience. And it’s certainly not a lack of hard work. Most businesses fail because they don’t have a systematic and reliable way of attracting a steady stream of qualified leads.” – Craig Garber (Direct Marketing Guru) If the start-ups and already established businesses have to grow they need to … Continue reading
“The Internet is an important tool for business growth, and it is savvy SMEs who understand its potential beyond e-commerce,” – Katie Ledger, a Professional Branding Expert. A global survey conducted by Regus shows that seven percent more SMEs have found new clients through business social networks as compared to the second quarter in 2010. The report also states that … Continue reading
There’s good business news for companies that do not have a business intelligence (BI) infrastructure in place. SAP has launched real-time data analytics in the cloud, by providing freedom to analyze data at lower cost with SAP® BusinessObjects™ BI OnDemand solution, powered by SAP HANA™. This solution allows companies to quickly and cost-effectively perform detailed real-time analysis of any data, … Continue reading
Who wouldn’t dream of becoming his/her own boss? Being your own boss comes with plenty of benefits. You can set your own work schedule and not have a boss breathing down your neck. However, if you have to be a successful entrepreneur, you need to stay focused and also ensure that the deadlines are met. American society is small business … Continue reading
