Social media channels are a wonderful platform for networking, exposure, branding and to attracting traffic to your website. A well planned social media campaign will give an edge over your competitors. Are small businesses or online businesses using social media correctly? We have put together a few useful tips to help small business owners use social media effectively to reap … Continue reading
Creating brand awareness by making your product visible to your loyal clients and potential customers is an efficient marketing technique. Today, before making a purchase, the consumer makes it a point to do a little research about the product on the Internet. Only if they are satisfied with the product reviews and price at which you are offering your products/services … Continue reading
Money management is one of the skills that any small business owners should know. Unlike a large business, finance in small business is linked with personal finances. Therefore, if you are inclined on building a successful enterprise, your personal financial matters should be in order. Important Personal Finance Tips for any Business Owners 1. Maintain separate personal and business accounts … Continue reading
Times have changed. Earlier if you were not happy with a product, you would tell your family and friends about it. But today, if someone is not happy with your product/services, he is likely to tweet about on Twitter or write a bad review through other social media channels. As a business owner you should be prepared to handle bad … Continue reading
How many businesses are utilizing Facebook a social networking channel as part of their marketing strategy? Many of us may have a personal profile page, but what you need is a business page which highlights your company and products/services you offer. It is also a wonderful marketing tool that can be utilized to stay in close touch with existing customers … Continue reading
“The circumstances you complain about are, by their very nature, situations you can change — but you have chose not to.” – Jack Canfield (from his book The Success Principles) Towards the end of every year, everyone is keen on making New Year’s Resolutions. But how many of us were able to stick to the resolutions. Not many; the reason … Continue reading
1.Gear-up for a Volatile Economy – Economic uncertainty will be a major issue that will be troubling small-medium business owners this year. A study conducted by Guardian Life Small Business Research Institute opines that economic uncertainty will be the “one thing that stands between where you are today and growing your company.” Therefore, have flexible plans – short or long, … Continue reading
1. Scarcity of Tech Manpower – Austin Entrepreneur Network (Texas) Director, Hall Martin says that “technical labor is a big challenge in this part of the world.” Due to shortage of quality, IT professionals’ small-medium businesses will lean heavily on cloud-based applications. Cloud-based project management and client management will be used profusely in businesses of all sizes to counterbalance the … Continue reading
By now, small business owners should have new strategies in place to find new customers and thereby increase their sales. If only we were living in a picture perfect world, where we would have an unlimited budget, every lending institution would give us loans, luck would favor us and our touch would turn everything into gold. Unfortunately, it is not … Continue reading
In this highly competitive economy, if you are looking to find investors, you should know the knack of selling your commodities and services. This knack of projecting your company is known as pitching. It is all about understanding where your investor’s interests lie. Once you understand, develop a dialog that will help you connect with the heart, head and the … Continue reading
