“Good business leaders create a vision, articulate the vision, passionately own the vision and relentlessly drive it to completion.” – Jack Welch (former chairman and CEO of General Electric Co.) Leadership styles of small business owners are different from that of the large corporations. The approach for running a small business is different from that of running a large organization. … Continue reading
“Nothing splendid has ever been achieved except by those who dared believe that something inside them was superior to circumstance.” – Bruce Barton (American Author and Politician) If you want to put in place an effective retention strategy, it is mandatory that you do something to boost your employee’s morale. It is a fact that if the morale is poor … Continue reading
Although the government and pundits alike have spent the last couple of years talking about a turnaround in the economy (wishful thinking at best, blatant lies at worst), it looks like 2012 could actually be the year that the Great Recession begins to loosen its grip on the global economy. If holiday sales and travel estimates in 2011 were any … Continue reading
All small-medium businesses may not have an accounting department but the accounts would be taken care of by the entrepreneurs themselves. Here the business owners would be in direct and close contact with their clients. As a business owner, it is necessary that you be friendly towards your clients. However, ensure that you are professional while sending them your monthly … Continue reading
Social media channels are a wonderful platform for networking, exposure, branding and to attracting traffic to your website. A well planned social media campaign will give an edge over your competitors. Are small businesses or online businesses using social media correctly? We have put together a few useful tips to help small business owners use social media effectively to reap … Continue reading
Creating brand awareness by making your product visible to your loyal clients and potential customers is an efficient marketing technique. Today, before making a purchase, the consumer makes it a point to do a little research about the product on the Internet. Only if they are satisfied with the product reviews and price at which you are offering your products/services … Continue reading
Money management is one of the skills that any small business owners should know. Unlike a large business, finance in small business is linked with personal finances. Therefore, if you are inclined on building a successful enterprise, your personal financial matters should be in order. Important Personal Finance Tips for any Business Owners 1. Maintain separate personal and business accounts … Continue reading
Times have changed. Earlier if you were not happy with a product, you would tell your family and friends about it. But today, if someone is not happy with your product/services, he is likely to tweet about on Twitter or write a bad review through other social media channels. As a business owner you should be prepared to handle bad … Continue reading
How many businesses are utilizing Facebook a social networking channel as part of their marketing strategy? Many of us may have a personal profile page, but what you need is a business page which highlights your company and products/services you offer. It is also a wonderful marketing tool that can be utilized to stay in close touch with existing customers … Continue reading
“The circumstances you complain about are, by their very nature, situations you can change — but you have chose not to.” – Jack Canfield (from his book The Success Principles) Towards the end of every year, everyone is keen on making New Year’s Resolutions. But how many of us were able to stick to the resolutions. Not many; the reason … Continue reading
