Recently, I had gone to lunch with my husband in a small restaurant near his office. I ordered a Greek Country salad, cheese and tomato pasta and Gap juice (mix of guava and pear). I had almost finished half of my pasta, when I noticed there was a small bit of polythene in my pasta. I called the bearer and … Continue reading
It is the dream of many to become their own boss. Aspiring entrepreneurs see other small business owners becoming successful and think of starting their own ventures and making it big. Many of us see only the pot of gold at the end of the rainbow. However, the realities of starting up a small-medium business are dwarfed by myths. The … Continue reading
Massive geographic expansion and the need for specific professional skills and competencies have driven many organizations to develop virtual teams that are spread across the world. Virtual teams can be a group of people working for you in various locations or a single person working flexi time from his/her home office. Managing virtual teams is easier said than done. Here … Continue reading
The motto of any business is profit. “At what point will my company start making a profit? When will I be able to take home my salary from my company?” These are the questions asked by all new entrepreneurs. To give a fair idea about when your company’s marketing and sales graph will show an upward curve, we will discuss … Continue reading
QR Code Generator is a simple and convenient tool that help you create QR Code image displayed on the screen.QR codes or also called the Quick Response codes, are a powerful marketing tool which is still a novelty in North America. However, QR codes are widely used in Japan and Europe. Today many small, medium and large businesses in the … Continue reading
Small businesses have proven to be the spine of any economy. According to the report published by Small Business Administration, for more than a decade, 64% of the new jobs have been generated by small businesses. In the year 2011, Startup America was launched by the government to boost the growth of small businesses. Though there’s expert advice available to … Continue reading
The world has become a global village thanks to the Internet. Today, writing emails has become a large part of modern business communication. We no longer use snail mail to send and receive letters and other important documents. We’re at a stage where email communication is used to promote your small business. We have started exchanging virtual business cards using … Continue reading
“Entrepreneurs embody the promise of America: the idea that if you have a good idea and are willing to work hard and see it through, you can succeed in this country. And in fulfilling this promise, entrepreneurs also play a critical role in expanding our economy and creating jobs.” – President Barack Obama, January 31, 2011 Recently, Startup America campaign … Continue reading
“Price is what you pay. Value is what you get.” – Warren Buffet In the current economic scenario, small businesses and startups would welcome any financial help they can get. Once they have tapped funds from their friends and family, they may turn to find investors who are willing to invest in their business. However, one must keep in mind … Continue reading
“If you wait until there is another case study in your industry, you will be too late.” Seth Godin (Author of Permission Marketing) If you want to remain in business, marketing is the key. It is not about having a great marketing plan in hand, you need to have a marketing strategy laid out. The reason being, once you have … Continue reading
