How to make small businesses stand out from the competition

Posted by Maya Pillai

There are a huge number of small businesses across the globe. Small businesses consistently face the challenge of how to be different from the existing competition. If small businesses are doing the same as others, why would customers prefer it over the rest? In short, small businesses need to be both better and different from other small businesses. We look … Continue reading


Never Tell a Lie to Investors

Posted by Maya Pillai

“Price is what you pay. Value is what you get.” – Warren Buffet In the current economic scenario, small businesses and startups would welcome any financial help they can get. Once they have tapped funds from their friends and family, they may turn to find investors who are willing to invest in their business. However, one must keep in mind … Continue reading


How SMEs Survive Recession

Posted by Maya Pillai

Small and medium enterprises (SMEs) are the backbone of any modern economy. So are the trade cycles. During the recent recession, Asian economies came out with minor bruises here and there, whereas the European economies and those of the Americas had a tough time. In general, during the recent economic downturn, business sectors around the globe panicked and the world … Continue reading