The world has become a global village thanks to the Internet. Today, writing emails has become a large part of modern business communication. We no longer use snail mail to send and receive letters and other important documents. We’re at a stage where email communication is used to promote your small business. We have started exchanging virtual business cards using … Continue reading
“Entrepreneurs embody the promise of America: the idea that if you have a good idea and are willing to work hard and see it through, you can succeed in this country. And in fulfilling this promise, entrepreneurs also play a critical role in expanding our economy and creating jobs.” – President Barack Obama, January 31, 2011 Recently, Startup America campaign … Continue reading
“Price is what you pay. Value is what you get.” – Warren Buffet In the current economic scenario, small businesses and startups would welcome any financial help they can get. Once they have tapped funds from their friends and family, they may turn to find investors who are willing to invest in their business. However, one must keep in mind … Continue reading
“If you wait until there is another case study in your industry, you will be too late.” Seth Godin (Author of Permission Marketing) If you want to remain in business, marketing is the key. It is not about having a great marketing plan in hand, you need to have a marketing strategy laid out. The reason being, once you have … Continue reading
