These days, you don’t see ford.com listed at the end of a Ford TV commercial during the Super Bowl prime spot; instead, you see facebook.com/ford and twitter.com/ford. We are in the era of social media in which businesses are driving traffic to their social media sites vs. their official websites. Businesses invest major marketing dollars in social media to grow “likes” and “following” … Continue reading
Everyone knows that Marketing is key to succeed with your business, and in many cases even the mere survival revolves around how well you market your products and business. So, what is marketing? There are many definitions, but I like this one – Marketing makes selling superfluous. Obviously marketing and selling go hand in hand and we know that sales … Continue reading
Recently, I was flying on a plane and saw an ad for the Lamborghini-Aventador pen in airline’s inflight magazine. I know Lambo = expensive, but thought their pens may be affordable. So, checked out the price – it was a whopping $995. Sure, it must’ve been made using expensive materials, but that didn’t sound like the main reason for such … Continue reading
I visited my development center in India recently and took my team out for dinner to a decent restaurant. We had some nice food and then started talking about all the things that are in front of us. Our goals, milestones and the likes. Finally, I said, “Guys, lets get these things done and meet here for dinner in a … Continue reading
“Men make history and not the other way around. In periods where there is no leadership, society stands still. Progress occurs when courageous, skillful leaders seize the opportunity to change things for the better.” – Harry S. Truman Leadership is defined as the ability to lead and motivate people to achieve a desired goal. Leaders with great people management skills … Continue reading
Small businesses have an unprecedented opportunity because of mobile marketing; for the first time in history they have access to a marketing channel that is plentiful, cheap, targeted, and effective. As recently as ten years ago, small local businesses had few options for drumming up business. They could take out an ad in the yellow pages, hire a few kids … Continue reading
As a small business, it is always important to know about employment law before hiring your first employee. You may save yourself from spending thousands of dollars on lawyers and settling. We asked a number of employment law experts what they think is the most important details that can be missed among small businesses and startups? This is what they … Continue reading
Projects exist in various fields such as infrastructure, transportation, telecommunication, and software. It is imperative that projects are well managed. Qualified and experienced individuals are handed the responsibility of managing a project from conception to completion. We look at what it takes to be an effective project manager. Time Management An effective project manager should manage his time well, following … Continue reading
If you have a product/service then you need to advertise it to get business. If you do not advertise then nobody will know about your product and you will not get the desired business. Advertising enables you to promote your business products and services. Advertisers spend millions of dollars every year in advertising to promote sales. People prefer to purchase … Continue reading
If you have a great product, it does not necessarily mean you will be able to sell it. People must be made aware of its existence and value. Here’s where business branding comes into play. Today, Apple and Google are some of the most well known global brands; achieving financial success in the same proportion. In other words branding makes … Continue reading
