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There are many professionals who are struggling to acquire new customers for the products or services that their businesses deal with. Regardless of the type of small/medium business you are doing, there are many marketing strategies that will help you fine tune your marketing plans. Remember that the heart and soul of any business is the client/customer base. The success of any type of business wholly and solely depends on the customers. Therefore, it is necessary for businesses to make a marketing plan that retains their old customers and at the same time sketch out strategies to acquire new ones. Through various marketing surveys, you can understand the requirements of your existing customers better, and also unveil innovative methods to reach out to new customers.

It goes without saying that your loyal customers are the most satisfied customers using word of mouth for publicity of your product and will not pay much attention to your competitors. Not only will satisfied customers show a tendency to buy any new products introduced by you in the future, they will continue to buy your old products. Here we look into a few marketing strategies that will help you in luring new clients/customers while retaining old ones.

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  • Create an identity – Before you launch a product into the market, it is necessary that you do a bit of branding. The reason being, branding helps the customers (new and old) identify your business. Branding, advertising, and marketing go hand in hand. Branding involves the logo designing which involves the colors and the fonts. Through branding you are creating a strong identity which the customers can relate to your business. However, keep the identity professional.
  • Have a Website – Today, it is a trend to search for the credentials of a product or a business organization on the Internet. Therefore, it is wise to have a good website with quality content. Apart from that, you can publish the product information on electronic magazines, other websites and trade publications. When you publish quality and up to date content you are establishing yourself as an expert in your field.
  • Holding Seminars and Trade Fairs – Another prominent marketing strategy is to arrange for free seminars and to participate in trade fairs. Through this you can introduce your new or existing products and also establish your credentials. You will also get a list of prospective client/customer database.
  • Freebies – Through your seminars you can give away the samples of your products and services. This is an amazing away to enter the market. Though some business may consider this as an additional cost, it will be worth the try. Consider the cost of the freebies a part of your advertising campaigns.
  • Reliability – Last but not the least, keep in mind that customers prefer to do business with companies who offer quality products and services consistently. As mentioned earlier, customers are the success of your business. Offer them good services and quality products to gain their confidence.

Marketing plays an important part in the success of any business. You need to plan out effective marketing strategies according to the current market scenario to create a whole new customer database.

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