Everyone knows that Marketing is key to succeed with your business, and in many cases even the mere survival revolves around how well you market your products and business. So, what is marketing? There are many definitions, but I like this one – Marketing makes selling superfluous. Obviously marketing and selling go hand in hand and we know that sales … Continue reading
TitleBastin | Posts By: Bastin
How should you use the scarcity effect to your advantage while negotiating?
Recently, I was flying on a plane and saw an ad for the Lamborghini-Aventador pen in airline’s inflight magazine. I know Lambo = expensive, but thought their pens may be affordable. So, checked out the price – it was a whopping $995. Sure, it must’ve been made using expensive materials, but that didn’t sound like the main reason for such … Continue reading
Negotiation – How to get started?
I visited my development center in India recently and took my team out for dinner to a decent restaurant. We had some nice food and then started talking about all the things that are in front of us. Our goals, milestones and the likes. Finally, I said, “Guys, lets get these things done and meet here for dinner in a … Continue reading
