How should you use the scarcity effect to your advantage while negotiating?

Posted by Bastin

Recently, I was flying on a plane and saw an ad for the Lamborghini-Aventador pen in airline’s inflight magazine. I know Lambo = expensive, but thought their pens may be affordable. So, checked out the price – it was a whopping $995. Sure, it must’ve been made using expensive materials, but that didn’t sound like the main reason for such … Continue reading