It’s an era of global markets and capitalism. But even if the small businesses offer superior products and services, there is a possibility that many small businesses do not succeed. Seven years ago, American Express (AmEx)introduced the concept of Small Business Saturday, the first Saturday after the Thanksgiving Day. It encouraged all its card holders to shop with the small … Continue reading
Festival seasons are around the corner. Is your business all prepared to capitalize on this opportunity and have better Black Friday? If not, we will walk you through a few best steps to drive sales on this Black Friday. Here we go. Plan Ahead There are many shoppers who start their shopping towards the mid of September or early October. … Continue reading
America is the land of dreams where many entrepreneurs of foreign origin are educated at some of the most prestigious universities. However, those who go there in student visa are unable to stay there if they are not employed by the American companies or if they lose visa lotteries or are unable to sponsor themselves through the current existing investor … Continue reading
” True influence drives action, not just awareness. “ Social media platforms such as Facebook, Twitter, Snapchat and so on act as one big megaphone for the customers to voice their opinions regarding a particular brand. These platforms have altered the equation of power between the customers and brands. The reason is people are swayed by the peer recommendations and … Continue reading
A major concern faced by many small business owners today is the cost of their employees’ health insurance. As per the report released by the National Federation of Independent Business (NFIB) Research Foundation’s Small Business Problems and Priorities survey that takes into account the time period of last four years, the ever-increasing cost of health insurance is the top most … Continue reading
It’s a very competitive market environment today, and the consumers are looking out for products that are relevant to their needs. Today’s consumers are overwhelmed by the amount of information about the companies and brands that they deal with. Consumers will not buy the products blindly. They purchase the products that they feel is the best fit or will enrich … Continue reading
The product marketing is highly carried out to market the product to the customers. It helps to promote the product to very own loyal customers and also with the users who are all familiar with the brand. Usually say the email marketing is the key success for most of the products and it directly targets the audience. Since the technology … Continue reading
An inventory is a warehouse that stocks the goods of a business. Inventory management, also called the Stock management, is an important aspect of any business because it involves maintaining the stable number of the stock of the products a business deals with to meet the customer demand. A simple inventory management system for small business has huge amounts of … Continue reading
“The greatest discovery of my generation is that a human being can alter his life by altering his attitudes.” – William James In the current workplace scenario, employers are looking for soft skills along with technical skills. The most vital soft skills for employment which is essential for creating a positive and optimistic work environment is the “Positive Attitude” and … Continue reading
Life cycle of a project is a collection of milestones. So what are milestones? Let’s put it like this. As individuals we encounter milestones in every aspect of our lives, starting from achieving our life goals, as an entrepreneur or employee work towards taking the business to the next level or moving up the ladder of an organization. Similarly, projects … Continue reading
