With just a few weeks away from Thanksgiving, Black Friday, and Cyber Monday, holiday season can be nerve wracking for many retail search marketers. Though holiday shopping is a favorite time of the year for consumers like you and me, the retail shops have a tough time coming out with an attractive campaign to lure consumers to their outlets. Statistical … Continue reading
As much as it pains me as a professional marketer, I have to agree with that statement when many small businesses tell me that. For them, they are so consumed with operations that they have only be able to do random, sporadic and amateurish marketing. No wonder they aren’t getting much from those efforts! However, everyone knows instinctively that marketing … Continue reading
An excerpt from “From Idea to Success” by Gregg Fairbrothers and Tessa Winters comes the advantages and disadvantages of licensing your intellectual property (IP). To maintain more control over future development and the potential financial rewards, some inventors keep their patent rights and build up a company to bring their technology to market themselves. In many cases, though not all, … Continue reading
If you are planning to start a small/medium business or pump money into your business, you need to look out for small business loans. When the economy is in a crisis, lending institutions are reluctant to sanction loans and if they do, it comes with a lot of terms and conditions. However your market plans and expansion of your business … Continue reading
A couple of years back, I was working as a project manager for a soft skills company. I had a team who would develop the training materials as per the training requirements and a group of trainers. Once the marketing team gave me the client details and requirements, it was my responsibility to arrange for the meeting with the client, … Continue reading
Economy Priced Premiums “People still need to recognize, advertise and celebrate”, observed Bruce Felber of Felber & Felber Marketing and a Board Member for PPAI. However, more than ever before, marketers now strive to optimize the return on investment for all promotional items purchased and used. Therefore, we offer tips for better premium purchases: Track Sales Leads for FREE using … Continue reading
Grand Prize: Brand new 16GB iPad 2 2nd and 3rd Prize: Nikon S3100 Digital Camera and Bundle 4th and 5th Prize: Ultra HD Flip Video Camera Instructions: To win an iPad 2. Customize your Social Business Page Go to https://directory.apptivo.com/ and search for your Social Biz network Page Share your Social Business Page on Twitter, Facebook, LinkedIn, and Google+ using the … Continue reading
We were lucky enough to have the opportunity to interview the CEO of CorpNet.com, Nellie Akalp. As a small business herself, she structured her business to help other small business succeed. She has formed over 100,000 LLCs in her career and can be called an expert in the business formation process. Reading this business interview will give some business structure … Continue reading
There are many professionals who are struggling to acquire new customers for the products or services that their businesses deal with. Regardless of the type of small/medium business you are doing, there are many marketing strategies that will help you fine tune your marketing plans. Remember that the heart and soul of any business is the client/customer base. The success … Continue reading
“If my laptop ever dies, I can be up and running within minutes, with all of my cloud-based services available to me. No downtime.” – Abid Hussain, Hussain Law Firm This is one of the main reasons why people are using online document collaboration tools. There are great things that come out of using online document sharing services such as … Continue reading
