Tips to Creating a Healthy Relationship between Sales and Marketing

Posted by Marketing Advisory Team

One of the many challenges that a business can face is the friction between the Sales and the Marketing departments. Though these two generally work towards increasing the revenue of the company, oftentimes, they are at odds with one another. These internal problems can be detrimental to the company, and result in wasted revenue and time. However, there are a … Continue reading


Real-time data analysis made easy with SAP BusinessObjects BI OnDemand solution

Posted by Usha Prasad

There’s good business news for companies that do not have a business intelligence (BI) infrastructure in place. SAP has launched real-time data analytics in the cloud, by providing freedom to analyze data at lower cost with SAP® BusinessObjects™ BI OnDemand solution, powered by SAP HANA™. This solution allows companies to quickly and cost-effectively perform detailed real-time analysis of any data, … Continue reading


Eco-Friendly: Going Paperless with Online Document Management System

Posted by Maya Pillai

I have been visiting various builders and realtors to buy my dream home. Most of the builders gave me their brochures, which included the home plan and the price per square foot. However, an upcoming building company gave me a CD instead of their paper brochure. The sales manager told me the CD contains the plan of their entire project … Continue reading



The Big Marketing Duh- it’s all about sales

Posted by Marketing Advisory Team

If you had a surefire way to increase qualified leads and help sales close more business, why wouldn’t you do it?  What if it was an easy, proven way that doesn’t always require you to acquire and learn new software, blog/tweet/or otherwise use social media or even be numbed by analytics.  I bet I could sell you this painless marketing … Continue reading


SMEs in India to Enjoy Subsidized Cloud Computing

Posted by Usha Prasad

IT stalwarts and industry bigwigs constantly keep echoing a common statement ‘Cloud Computing is a boon for SMEs and it is the technology of the future’. For Small and medium enterprises (SMEs), who are the agents of growth, Cloud Computing offers a promising IT infrastructure support, especially to those who are planning to grow big and expand existing operations. You … Continue reading


Rules for Starting an Advertising Campaign

Posted by Maya Pillai

Effective strategic and marketing advertising are key to the success of any kind of business, more so with small/medium ones. Go through the effective ad campaigns tips and rules to be followed. Whenever a new product is launched in the market or when a business desires to grow, companies begin advertisement campaigns. The other desirable objectives are to make its … Continue reading


Watch out for the Small Business Loans Coming Through

Posted by Maya Pillai

“We decided to be very bold in getting money out into the hands of small business as quickly as possible. As a result, tens of thousands of businesses were able to get credit in a market where the banks had really frozen them out,” says Ms. Karen Mills (Small Business Administration chief) Small businesses play a vital role in the … Continue reading


Simplify your Workload with the Right Project Management Tool

Posted by Maya Pillai

As your business grows, whether small or medium, it becomes essential that you introduce latest technologies such as management tools on the cloud to enhance its growth. If you want to sustain the competition, you must evolve with the times and have the right project management tool, which will simplify your workload. Integrating the right kind of management software will … Continue reading


5 Bad Work Habits Revealed

Posted by Maya Pillai

Whether you are a freelancer or an office go-er, there are certain work etiquettes that you need to follow to pursue a successful career. Everyone has at least one bad work habit that can become detrimental to his/her growth. Even I have one. I am a work from home mom and there are times when I feel “Oh gosh I … Continue reading