Why small businesses should adopt Twitter as a marketing tool

Posted by Maya Pillai

Established as well as new small business owners are familiar with the terms “Twitter” and “Tweets”. It’s a social networking and micro- blogging tool which allows its users to send as well as read 140 character text messages, known as tweets. Twitter statistics report that close to 200 million people log into Twitter daily and around 400 million tweets are … Continue reading


Where is your website traffic coming from?

Posted by Maya Pillai

All businesses have a website nowadays. The idea is to provide information about their products and services. Clients and customers can research and compare the offerings provided by different companies before making the best and final choice. A well designed and well presented website is the best advertisement for a firm. The problem most small company’s face is customers mostly … Continue reading




Small Business Saturday – help local businesses reap big profits

Posted by Maya Pillai

“We have to work diligently to compete with the big box stores and the malls. All we ask is that the holiday shoppers not leave us out. It’s a chance for neighbors to support neighbors,” – Mary Ardapple, owner of Apple’s Bakery, Knoxville Ave, Peoria. Small Business Saturday is a national movement that was launched by American Express in the … Continue reading


SMBs embrace social media to grow their business

Posted by Maya Pillai

“The Internet is an important tool for business growth, and it is savvy SMEs who understand its potential beyond e-commerce,” – Katie Ledger, a Professional Branding Expert. A global survey conducted by Regus shows that seven percent more SMEs have found new clients through business social networks as compared to the second quarter in 2010. The report also states that … Continue reading


Top 20 Project Management Experts to Follow on Twitter

Posted by Maggy

In light of International Project Management Day (IMP day) coming up on November 3rd, 2011, we have gathered a list of Project Management Experts on Twitter for your viewing pleasure. Learn more about IPM day at http://www.internationalpmday.org/. Want a FREE Project Management tool? Check out Apptivo’s Project Management Top 20 Project Management Experts On Twitter View more presentations from Puneet … Continue reading


Business owners – transform your customers to brand promoters via social media

Posted by incentibox

These days, you don’t see ford.com listed at the end of a Ford TV commercial during the Super Bowl prime spot; instead, you see facebook.com/ford and twitter.com/ford. We are in the era of social media in which businesses are driving traffic to their social media sites vs. their official websites. Businesses invest major marketing dollars in social media to grow “likes” and “following” … Continue reading