“The purpose of business is to create and keep a customer.” –Peter Drucker (Management Consultant) A customer is the best friend of any small business owner and their relationship is key to any marketing strategy. Customers play a vital role in brand building and positioning your products in this competitive market. There may be many reasons why a customer/client may … Continue reading
If you are like so many entrepreneurs, in the beginning you took almost every job that came along. But sooner or later you’ll have to make a decision about what type of online business you want to run. If you have already developed a fine reputation for customer service and excellent quality of work, then the decision to fine tune … Continue reading
