Tag Archives: online marketing

Top 5 Digital Marketing Trends to watch out for in 2015

Top 5 Digital Marketing Trends to watch out for in 2015

In a couple of weeks’ time 2014 will draw to a close. Startups and established businesses would be burning the midnight oil to figure out various marketing and advertising strategies for next year. Though the basics of marketing has not changed much, the landscape of marketing has changed drastically. It’s an era of digital marketing. Therefore digital marketing has to … Read more

Posted in Advertising, Online Marketing, Sales & Marketing, Small Business University
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Is Facebook advertising right for your small business?

Is Facebook advertising right for your small business?

Facebook is one of the most popular social media platforms where millions of people spend hours connecting with their friends and family. With the growth of smartphones, many people can access Facebook through their mobile devices. Facebook advertising is gaining fast popularity among small business owners because they can target ads to specific demographics, which helps increase the web traffic … Read more

Posted in Know your Business, Online Business, Small Business University
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10 Ways to Increase your Facebook Fanbase

10 Ways to Increase your Facebook Fanbase

How many businesses are utilizing Facebook a social networking channel as part of their marketing strategy? Many of us may have a personal profile page, but what you need is a business page which highlights your company and products/services you offer. It is also a wonderful marketing tool that can be utilized to stay in close touch with existing customers … Read more

Posted in Know your Business, Small Business University
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5 Ways Your Competitors are getting More Customers than You

5 Ways Your Competitors are getting More Customers than You

As a small business owner or freelancer, the objective of your business is to get new customers and boost sales. To see your business rise to the next level, you must concentrate on the various factors which influence your existing customers to return as well as ways to gain new customers. There are many ways to get existing customers to … Read more

Posted in Know your Business, Small Business University, Uncategorized
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Why do Small/Medium Businesses Need a Website?

Why do Small/Medium Businesses Need a Website?

Should small businesses have a website? Whether your goods or services can be sold online or not, you still need to have a website. In brief, if you have a business you should have a website. The reason is simple. Your business should have Internet presence because your potential customers, investors or business partners can understand more about your business … Read more

Posted in Growing Your Business, Small Business University
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5 Marketing Strategies that Will Win New Customers

5 Marketing Strategies that Will Win New Customers

There are many professionals who are struggling to acquire new customers for the products or services that their businesses deal with. Regardless of the type of small/medium business you are doing, there are many marketing strategies that will help you fine tune your marketing plans. Remember that the heart and soul of any business is the client/customer base. The success … Read more

Posted in Sales & Marketing, Small Business University
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Business owners – transform your customers to brand promoters via social media

Business owners – transform your customers to brand promoters via social media

These days, you don’t see ford.com listed at the end of a Ford TV commercial during the Super Bowl prime spot; instead, you see facebook.com/ford and twitter.com/ford. We are in the era of social media in which businesses are driving traffic to their social media sites vs. their official websites. Businesses invest major marketing dollars in social media to grow “likes” and “following” … Read more

Posted in Sales & Marketing, Small Business University
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There’s a Market for Internet Shopping

There’s a Market for Internet Shopping

Internet shopping is the current trend. There are many things you can do over the Internet. If you want to reserve an airline ticket just enter the destination and port of departure. Other parameters include which class you want to travel in and whether you want window seat or aisle. Once you’ve entered the parameters the site will display available … Read more

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Creating a Free Mini-Site using the Biz Pages App

Creating a Free Mini-Site using the Biz Pages App

Apptivo’s Social Biz Page is here to replace the hassle of creating a webpage for your small business. Send customers and clients directly to this site to learn more about your company. Here are the steps to creating your Free Social Biz Page. Free Document Sharing made easy through Apptivo. Log in to Apptivo and go to the Social Biz … Read more

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Websites for Small Businesses are Overrated

Websites for Small Businesses are Overrated

Online business presence is practically mandatory these days. If your business does not have an online presence, you are nonexistent to potential customers. Most businesses try to build their online presence through websites or blogs, which are great in our opinion, but are just too time consuming and sometimes expensive to build and maintain. So how does a Small Business … Read more

Posted in Sales & Marketing, Small Business University
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