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It is the customers who have the power to make or break a business. Hence it is essential that enterprises focus on customer satisfaction and loyalty. There exist time tested techniques to bond with customers and positively influence their buying decisions to your favor.

  • Go the extra mile to make customers feel special- Smile and welcome your customers with genuine warmth. A friendly attitude and taking pains to be interested in them will do wonders. This way the customer feels that they are being treated as human beings and not as monetary resources.

  • Tell the stories about your products and services  - Tell the purchaser how you got hold of the product. How did the idea of coming up with a particular service come about? Stories create a strong connection with customers and become an integral part of the product/service. The purchaser may retell the stories when telling about the purchase to others.

  • Stress on the benefits of purchasing a particular product/service – You need to reassure the buyer that your product will be of greater value to them. Assure them your product is superior to your competitors.

  • Remember that customers buy things for their reasons not yours – Make a sales pitch in terms of what your customers wants and needs are and not what you want and need. Customers need to be convinced and satisfied that the product/service benefits them.

  • Simplify the reason to purchasing your product/service – It is necessary to inform prospects about your product or service in a very easy to understand manager. Explain to them why your product or service is more superior to other competitors. Convince your prospects that you are the way to go.

  • Leverage the power of social media - Customers are more likely to choose your products/services if it is recommended by folks whom they know and trust. It makes sense to link your product or service to popular social media platforms such as Facebook, Twitter, Pinterest, Google+ and more. By using these sites, your customers can spread the word among their friends and family about the fantastic product/service that they have discovered.

  • After sale service- Follow up with customers which may result in repeat orders and build customer loyalty. Focus on building a long term relationship with your customers and they will happily recommend your products/services to others.

Additionally, focus on key factors which influence purchasing decisions such as product quality, brand image and competitive pricing. A clear and sustained sales and marketing strategy will have high chances of positively influencing customer’s buying decisions.

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